franchise-owned-franchise-operated-model
                     BUSINESS 
PROPOSAL
FRANCHISE OWNED  
FRANCHISE 
OPERATED  MODEL
AN ULTRA-
ADVANCED  & 
PREMIUM  
AUTOMOBILE  
DETAILING STUDIO
ABOU
T
US...
A one stop car care solution providing exclusive range of cutting-edge 
car beauty  products and world class Nano coatings and Paint 
Protection Film. Thorough  research and understanding the needs of a 
true automotive enthusiast resulted in the  establishment of Detailing 
Devils Pte Ltd., Singapore.
Detailing Devils is a leading automotive detailing company. For years it 
has worked on  multi functional protective coatings for automotive 
surface, reinventing the ways to  Wash, Clean, Detail and Coat a 
vehicle with extreme care and cutting edge  technology Nano 
Compound (Nano Ceramic). Through diligent efforts, continuous  
research and testing it has developed 9H DNA, a Nano ceramic coating, 
which  successfully protects surfaces like vehicle paint, fabric, leather, 
glass, plastic, and  rubber.
Since its beginning (2017), Detailing Devils has always offered only the 
best with their  products & services while striving to constantly 
improve it.
ABLEN
O f
DPERFECT ION
&
P ROT 
ECTION
C H A N G E
T H E  D N A
O F YO U R V E H I C L E
WE SPECIALIZE 
IDNetailing Devils Primarily Provides Services That Can Be Put Into 4 
Different  Categories. They Are Washing, Cleaning, Detailing & Coating. 
These High-end  Services Are Focused To Provide An Exuberant Shine To 
A Vehicle.
WASHING
Detailing Devils 
provides  two, tested 
and proven,  methods 
of washing a vehicle  
that delivers the best 
results.
FOAM WASH
HIGH PRESSURE WASH
CLEANING
Vehicle cleaning at 
Detailing  Devils is 
conducted by a soft  M i 
c r o fi b e r t o w e l . A 
 decontamination 
process is  carried out 
before engaging  certain 
cleaners for this  
process.
DETAILING
Detailing brings out a 
flawless  finish to any 
vehicle paint,  glass, 
rubber, fabric, leather  
and plastic parts. Each 
service  is crafted to 
target individual  p a r t 
s  o f  a  v e h i c l e  f o r 
 maximum care.
SKIN RESTORATION CHROME RESTORATION
Restores the shine of a vehicle Restores chrome fittings of a 
by  buffing the vehicle vehicle  by cleaning and 
paint and  removing polishing them to an  absolute 
contaminants from it. finish.
WHEEL RESTORATION TRIM RESTORATION
Restores the wheel by Restores dashboard, trim, 
removing  break-dust, mud steering  wheel and all the 
and pollutants from  it. Adds parts of a vehicle  interior by a 
shine and darkness to it. thorough cleaning.
HEADLIGHT LEATHER RESTORATION
RESTORATION Restores leather parts of a 
Restores headlight by vehicle by  removing oil stains, 
removing haze  from foggy imprints, etc.
glasses and rendering  them 
clean and shiny. NANO COATING
Our coating services 
involves  applying 
specialized ceramic  
coating to different parts 
of a  vehicle. Keeping in 
mind the  different 
surfaces a vehicle has,  e a 
c h  c e r a m i c  c o a t  i n 
g  i s  designed to be 
applied on a  specific 
surface only.  This  p r o 
v i d e s  t  h e  u l t i m a t  
e  protection a vehicle can 
get.
A BRIEF INTRO
ON CERAMIC 
CCeOramAicT cIoNatGing is an innovation in nano technology. It is based on a 
liquid polymer  that consists of lots of nanoparticles. When applied to a 
surface it provides protective  properties that may last for years. 
Ceramic coating is the best known protection for  automobile painted 
surface. It helps prolong its life and provides resistance against  many 
harms.
It is required to protect the clear coat from wearing off, extending its 
life so that a  vehicle may not end up being a rust-box.
BENEFITS OF  
CERAMIC 
COATING
NO 
UV   
MORE  
 
GRIME  
RESISTANC
BUILDUP
E
WATE  THERMAL  
R  RESISTANC
RESISTANC E
E LESS 
GLOSSY 
OR  NO
 
MAINTE
PAIN NANCE
T
MUD SELF-HEALING 
  EFFECT
REPELLENCE
10H 
HARDNESS  
DThNe DAev ils are taking their automobile protective coating game to the 
next level with  DNA Graphene Coating. Unlike any other coating 
GproRduActP inH tEheN mEarket currently,  this brand new coating has 10H 
Hardness and outshines its predecessor significantly.
DNA Graphene creates a superb and ultra-flexible coating that can be 
applied to  almost every surface that exists. It’s versatile, one-size-fits-
all, and uses the latest  nano-technology to give your car great results 
for the years to come.
SPECIFICATIONS
Packaging 50 
Appearanc CmoLlorless Liquid
Cehemical 12>pH>1
RSaelsti sWtaantceer Yes
MReosiissttuarnec e Yes
RPeensicsitla Hnacerdness (ISO- 10H
D15ry1 8F4il:m20 12) 0.9-1.1 
TChoincskunmespstion per Unit µ4mmL/m2
ADreenasity 0.87g/cm3
P@H2 3°C 5,5-6
AVaplpuleication 5°C-30°C 
TTeemmppeerraattuurree 1(=5500°%CRH)
DWuartaebr iClitoyntact 107° @20 
AWnagtleer Sliding 1µ7L° @20 
AOnilg Cleontact µ87L° @20 
GAnlogslse Rate @60° ISO- 9µL8 (Acrylic)
V2o8l1a3ti:l2e0 O14rganic Compound 640 g/L 
(VOC)  (ASTM D-2369) (63%)
PAINT PROTECTION 
FILM  PPF
Detailing Devils PPF is expertly designed to deliver the highest level of 
protection. It's  a specially formulated thermoplastic polyurethane film 
which not only protects the  vehicles from scratches but also from 
minor damages caused by stone chips and  debris.
Its great reliability and performance makes it a perfect paint 
protection film. Plus, it  has self-healing property which takes care of 
minor to medium scratches.
PRODUCT 
ADVANTANGES
FOCUS ON ENVIRONMENTAL 
PROTECTIOAnNti-Fouling
0 Anti-Solvent And Pitch  Anti-Scratch TOP COATING
High Glossiness
Superior Resistance 
1 Against  Water Stain And Dirt
Anti-
02 Chipping  Anti-Scratch TPU FILM
Excellent 
Weatherbili
ty
Stable 
Against 
QChueicmk ical 
03 SAqttuaecekgseeing  Easy PSAEdge Wrapping
Convenient Corner 
Wrapping  Stable 
Adhesive Strength
SPECIFICATIONS
ADVANTAGEOUS CHARACTERISTICS GREAT DURABILITY
Film Thickness 7mil
9.4 kgf/inch
Physical  Tensile strength at break
Properties Elongation at break 99%
Glossy(60deg) 265%
Adhesion force 
Transmittance 651 gf/inch
Aesthetic  
Brightening sensation 
Impression
Surface uniformity 
Yellowing resistance E < 1
High Temperature resistance E < 1
Durability
Water spot resistance 
Dirt resistance 
Installation Edge wrapping ability 
 Ability Hydrophobic property 
Self-healing 
Surface  Anti-scratch

Function Anti-penetration 
Anti-chemical 
CORE TECHNOLOGY
CORE TECHNOLOGY FOR AUTOMOTIVE 
PROTEPCETRIFOECNT PROTECTION EASY INSTALLATION
Anti-Chipping Quick Squeegeeing
 Urethane Elastomer 
produced by  resin Elaborately designed 
 Compounding effectively matrix  structured of 
cushions  the impact PSA
 Layer makes it quick to 
Anti-Scratch drain out  raindrops
 Intrinsic self-healing 
mechanism  quipped by Easy Edge Wrapping
applying latent trigger   Specialty Functional group of 
material PSA  improved
Anti-Fouling Interfacial interaction 
Adopting reactive between  adhesive and 
 fmuonnctoimonearl to construct 
 painting
dense top  coating 
structure Convenient Corner Wrapping  
Anti-solvent and Pitch
 Better elongation helps easy Highly branched crosslinking  installation on curved and 
agent corner  shaped area
 applied in top-coating Stable Adhesion Strong 
adhesive  strength effective 
prevents edge  lifting 
LONG LIFESPAN pAhEeSnToHmEeTnoICm APPEARANCE
Excellent Weathelity Superior Clarity
 No discoloring by UV,  Temperature Programmable 
Sunlight aging  system
 No damage from acid rain
 Stable under wide High Glossiness
range of  temperature  Precision Coating Control 
provides  uniform coating 
StabNiolit y acgoarirnosst iochne mibcyal  deicing surface
Attacchkesmical  Strongly resistant 
against organic  solvent and Uniform Reflection

petroleum pitch Manipulative coating head 
Superior Resistance against provides  smooth coating 
Water
 surface
SDteaninse a cnoda Dtiinrgt structure 

prevents  infiltration of 
water scale and dirt
9H DNA is the popular nano ceramic 
9H  coating  offered by Detailing Devils in the form of service. It  is the nano tech 
DIAMON coating with properties like scratch  resistance, mud-repellence, 
hydrophobicity,  chemical-resistance 
D  NANO  (acid/alkaline), that help the  surface it is 
applied on to stay unaffected against  the 
ARMOR harmful effects of UV rays, road debris, 
harsh  weather, rains, etc.
I9tH  DNhAa - sRE LO5AD  : v1 aYRr iLaIFnEts de9Hp DeNnA -d PiRnOg :  3 YuRSp LIoFEn the 
density of  ceramic particles contained in 
9H DNA - ABSOLUTE : 5 YRS LIFE 10H DNA - GRAPHENE : 6 YRS LIFE
each of them:
9H DNA - EVOLUTION : 7 YRS LIFE
CRYSTA
A water-repellent coating applied to a 
car's wind-  shields. It has a unique good L  
water contact angle  that helps 
windshields repel water in the form of  VISIO
beads and provides better vision while 
driving in  rains. Also, it has an anti-glare N
feDaUtRuArBeIL ITYt h: 6a Mt ON THpSromotes better night 
vision.
WHEEL 
 NANO  Developed using three ceramics mixed 
together, it  serves all types of wheels, 
ARMO especially alloys, to help  them withstand 
heat created by the braking  system of 
R vehicles. It also renders them mud-  
reDpUeRlAleBInLItT Ya n: 3d M hOyNdTHroSphobic.
NANO  Permanent tire shine nano coating to 
SHINE  protect the  black shine of tires and prevent them from cracking  and 
yeDllUoRwABing.ARMO ILITY : 6 MONTHS
R
NAN
A water-based nano coating for dash trim and other 
parts to  protect their shine from fading & getting 
spo O  DiUleRdA fBoILrI TyeYa :r 6s. MONTHS
TRIM  
ARMO
R
FABRIC 
An industrial nano coating for fabric surfaces to 
 NANO  prevent them  from stains, anti-fouling, fading and maDkUeR tAhBeImLI TmY o: r6e  MbOreNaTtHhaSble
ARMO
R
LEATHE
Nano coating for leather surfaces to protect them from 
water and  oil based stains while preventing them from 
craDcUkRinAgB IaLnITdY d :u 6llness.
R
 MONTHS
NAN
O  
ARMO
R
OUR 
PDREELHSI -E LNajpCatE Nagar, Paschim Vihar, Najafgarh
PUNJAB - Chandigarh, Patiala, Ludhiana, Jalandhar, Mansa, 
Mohali
MAHARASHTRA - Pune, Nagpur, Navi Mumbai, Vasai
GUJARAT - Rajkot, Vadodara
HARYANA - Gurgaon, Faridabad, Panipat, Rohtak, Hisar, Karnal, 
Sonipat,  Sirsa,
BIHAR - Purnia
KARNATAKA - Mangalore, Shimoga, Belgaum
UTTAR PRADESH - Lucknow, Greater Noida, Noida sector 8, 
Ghaziabad
CHHATTISGARH - Bhilai
RAJASTHAN - Udaipur, Jaipur, Jodhpur
JAMMU & KASHMIR - Jammu
MIZORAM - Aizwal
ASSAM - Guwahati
ANDHRA PRADESH - Kadapa, Vijaywada  
WUTETSRTA BKEHNAGNADL  --  DSielihgruardi u n, Haldwani  
HORIMISASCAH -A BLh PuRbAaDneEsShHw -a Kr a ngra, Una      
TELANGANA - Khammam   
Arunachal Pradesh - 
Itanagar
UPCOMIN
GBIHAR -  
HPaAtRnYaANA - Ambala, Gurgaon 3.0  
 
UTTAR PRADESH - Agra, Varanasi  
AJHRAURNKAHCAHNADL P- RAaDncEhSiH - Naharlagun    
MADHYA PRADESH - 
Bhopal  
RAJASTHAN - Bikaner
Delhi - East Delhi
BUSINES
OPPORTUNIT
SY
@ 15 LAKH
This option is for those who are willing to 
experience  the next level of automotive 
care and can run the  establishment on their 
fingertips. This setup will have  the 
capacity to perform 2 detailing sessions  
simultaneously.
BUSINES
OPPORTUNI
STBAYSIC REQUIREMENT  
& INITIAL 
INVESTMENT
COMMERCIAL SPACE 1500 SQ. FT.
OTOWTNAELR SHIP `S E1L5F  LAKHS**
OINWVENSETDM /E LNETASED / RENTED
*The franchisee shall share 7.5% of the gross sales after the recovery 
of initial  investment.
*A franchise agreement will be formed for a minimum of 3 years.
INVESTMENTBREAKOUT
The investment has been bifurcated into the following 
KmITaSjor categories. ` 5.16 
EQUIPMENTS LAKH
 SRS ` 2.18 
TRAINING LAKH
BACKEND ` 3.49 
SUPPORT LAKH
MARKETING MATERIALS
DETAILING DEVILS ` 1.5 LAKH
SIGNAGE  FRANCHISE FEE ` 1 LAKH
Please check the subsequent slides for detailed understanding.
` 0.16 ** The rates are exclusive of 
LAKH applicable GST.
` 0.50 
LAKH
` 1 LAKH
KIT
After careful consideration and research, 
Detailing  Devils has developed a kit and 
Sdistribute it for the  purpose of vehicle coating. Each kit contains the  necessary compounds required to coat a vehicle and  
one kit can coat a vehicle entirely.
KIT
CONSIDERING DIFFERENT SEGMENTS OF THE VEHICLE
SWE PROVIDE 2 DIFFERENT 
KITS
DNA ARMOR 30 DNA ARMOR 50
This kit when entirely used This kit is designed to give the 
on a  vehicle reaps excellent best  results when entirely 
results. It is  suitable for used on a  vehicle. It is 
vehicles like suitable for vehicles like
Hatchbacks, Mid-segment Large Sedan,  
Sedans  and Crossovers SUVs, Large 
SUVs
ARMOR 
AABRMSORO ALBSUOLTUTEE 30ML ARMOR ABSOLUTE 50ML
PRODUCT QTY. PRODUCT QTY.
9H DNA ABSOLUTE 30 ml 9H DNA ABSOLUTE 50 ml
CRYSTAL VISION 2 Pc. CRYSTAL VISION 2 Pc.
NANO TRIM ARMOR 50 ml NANO TRIM ARMOR 50 ml
NANO SHINE ARMOR 50 ml NANO SHINE ARMOR 50 ml
LEATHER/FABRIC NANO 50/100 LEATHER/FABRIC NANO 50/200 
ARMOR ml ARMOR ml
WHEEL NANO ARMOR 15 ml WHEEL NANO ARMOR 15 ml
` 5,000* ` 6,000*
** The rates are exclusive of 
applicable GST.
ARMORPR
OARMOR PRO 30ML ARMOR PRO 50ML
PRODUCT QTY. PRODUCT QTY.
9H DNA PRO 30 ml 9H DNA PRO 50 ml
CRYSTAL VISION 1 Pc. CRYSTAL VISION 1 Pc.
NANO TRIM ARMOR 50 ml NANO TRIM ARMOR 50 ml
LEATHER/FABRIC NANO ARMOR   50/100 LEATHER/FABRIC NANO 50/200 
ml ARMOR ml
` 4,500* ` 5,500*
ARMORRE-LOAD
ARMOR RE-LOAD 30ML ARMOR RE-LOAD 50ML
PRODUCT QTY. PRODUCT QTY.
9H DNA RE-LOAD 30 ml 9H DNA RE-LOAD 50 ml
NANO TRIM ARMOR 50 ml NANO TRIM ARMOR 50 ml
LEATHER/FABRIC NANO 50/100 LEATHER/FABRIC NANO 50/200 
ARMOR ml ARMOR ml
` 4,000* ` 5,000*
** The rates are exclusive of 
applicable GST.
EQUIPMEN
After rigorous research and tests, we have 
put  together world’s best equipment to 
Ttake the detailing  industry to a whole new level. These equipment are  of premium quality and will also be provided to the  
franchisee.
PAD WASHER CAR CREEPER SEATS
DA RANDOM ORBITAL POLISHER
PRESSURE WASHER HOSE REEL
VACCUM CLEANER
DETAILING TROLLEY DETAILING WORK LIGHTS
PAINT GUAGE DETAILING BRUSHTOOL KIT
SKIN  
RESTORATI
ON  
SYSTEM
We believe a car is only as beautiful as its paint, so if a  car's 
paint is dull and rough then it has to be  corrected, in order 
to restore the original color of the  car. To make things simpler, 
we offer you our “SKIN  RESTORATION SYSTEM”, which includes :
SKIN  
RESTORATI
ON  
SYSTEM
ALL PURPOSE CLEANERS MICROFIBER TOWELS
REFLECTION FLUID CLEANERS
PRE COAT APPLICATOR
FLUID
CUTTING MASKING TAPE
PADS
POLISHING MASKS
PADS
SANDING DISCS ( VARIOUS 
GRITS)
RAZOR CUT - IST STEP
STEP 1
DECONTAMINATION
STEP 5 STEP 2
READY FOR COATING REMOVAL OF MARKS
STEP 4 STEP 3
REFLECTION FLUID PERFECTION FLUID
TRAININ
Detailing Devils encourage regular training 
sessions  to reach the maximum level of 
Gefficiency,  professionalism and expertise. An onsite training is  conducted to ensure that the process laid out by  Detailing Devils 
is performed in accordance with the  
required techniques and equipment. The 
training  involves:
TRAININ
GTHEORY OF THE WHOLE PROCESSIN-DEPTH DETAILS OF EQUIPMENT AND THEIR 
USE  PRACTICE WITH EQUIPMENT
TECHNIQUES & METHODS
APPLICATION OF NANO CERAMIC COATING
Detailing Devils keeps on bringing new methods & techniques for which 
the training  will be provided.
MARKETIN
We use extensive marketing to popularize 
our  product and create a semblance of our 
Gbrand name in  people's minds. We provide digital marketing for the  franchise, an option any franchise can choose to  enroll 
in. Our marketing program will offer 
franchise  with:
MARKETIN
GGENERATION OF ONLINE SUPPORT &  LEADS MANAGEMENT (E-MAIL, PHONE, WEBSITE) TOOLSBACKEND SUPPORT ONLINE ADVERTISEMENT
(GOOGLE, FACEBOOK, INSTAGRAM)
SHOWING YOUR WORK ON 
MULTI  SOCIAL PLATFORMS SEARCH ENGINE 
FOLLOWED  BY MILLIONS OPTIMIZATION
OFFERS & 
VIDEO & IMAGE UPLOADS DISCOUNTS
To make all the outlets remain in sync with each other Detailing Devils 
provides the  marketing material and stationery to each and every 
franchise.
PLANNING MANAGEMENT
GENERATIO
N  OF LEADS BACKEND 
 SUPPORT
MARKETIN
OFFERS &  G TRAFFIC  
DISCOUNTS BUILDIN
G
OPTIMIZATIO SOCIAL 
N  PROCESS  
MEDIA
RETURN 
ON  
IYoNur Investment deserves the best. That is why we  have considered the following costs (calculatedV upoEn  ScurrTent MmarketE 
statistics) and revenue your  franchise 
Ncan geTnerate with the Detailing Devils  services.
RETURN `
ON  
INVESTM 1 LAKHEstimated No of vehicles for CeramEic CNoating/ graphene coating (Monthly) 15 ceramic & 5 graphene = 20
TEstimated No of vehicles for PPF (Monthly) 4 (including cars & bikes)Vehicles for Ceramic Coating/ 
graphene  (Yearly) A* 12 240
RVEeVhiEcleNs UforE ppf (yearly) B* 12 48
Average Revenue Per Vehicle (ceramic/graphene) ` 25,000
Estimated No of vehicles for PPF (Monthly) 4 (including cars & bikes)
Average Revenue Per Vehicle (PPF)) `80,000 (including bikes & cars)
Average revenue from coatings (monthly) E*20 = `5,00,000
Average revenue from PPF (monthly) F*4 = `3,20,000
Tol revenue (from ppf & coatings) (monthly) `8,20,000
Revenue from Ceramic/Graphene Coating (yearly) G*12= `60,00,000
Revenue from PPF (yearly) H*12= `38,40,000
Revenue from Other Services: detailing & washing (Yearly) `3,60,000
Gross revenue (yearly) J+K+L = `1,02,00,000
EXPENSES
Rent `80,000
Labour (4/6/8 employee) `60,000
Operating Expens (monthly) Electricity `20,000
Misc `10,000
Digital Marketing expense `15,000
Operating Expense (Monthly) `18,5000
Operating Expense (Yearly) `22,20,000
Number of Kits & SRS Material Consumed (yearly) 240
ceramic Kit (Average Value of a Kit) `5,500
SRS cost per vehicle `1,500
graphene per Kit cost `10,000
Cost of Good per vehicle PPF roll per vehicle "50,848"
Total cost(on ceramic) of 1 kit O+ P  =  `5500+`1500=  `7000
Total cost (on graphene) of 1 kit P+ Q  =`1500+`10000=  `11500
Total cost (on ppf) P+ R  =  `1500+`50848 =  `52348
PPF (per year) = 4*52348*12= `25,12,704
Graphene (per year) = 5*11500*12 = `6,90,000
Cost of Material (Yearly) Ceramic (per year) = 15*7000*12 = `12,60,000
Total = 44,62,704
COST OF MATERIAL (YEARLY) - ( KITS & SRS MATERIAL COST WITH INITIAL INVESTMENT)= 44,62,704 - 5,41,237= 
39,21,467
Royalty (yearly) (G+H+ax)*7.5% *12 `10,62,000
Gross Expense (Yearly) Cost of Material (W) + Initial Investment  
(`15,00,000) + Operating Expense (M) + 
Royalty (X)
NET PROFIT 
(YGEROASSR RLEYVE)NUE (ay) - GROSS EXPENSE (Y) `14,96,533
Perfect Shine & 
Protection
Rarely Come Together!
But at Detailing Devils it’s an 
Everyday Job
Head Office : Corporate Address :
Detailing Devils India Pvt Ltd. Detailing Devils Pte Ltd.
D-50, Sector - 2, Noida, Gautam 2 Venture Road, #11-15 vision 
Buddha  Nagar, Uttar Pradesh - Exchange,
201301 Singapore, 608526
+91 9555 695 695 [email protected]
om 
[email protected]
 www.detailingde
vils.com