3 Differences between Employer Branding and Recruitment Marketing
                     3 Differences between Employer Branding and Recruitment 
Marketing
People quite often get confused between the two terms, Employer Branding and 
Recruitment Marketing. Over the years employer branding and recruitment marketing have 
become very common strategies used by the HR professionals to hire talent for their company. 
Considering the kind of stiff competition faced by both, the employers and the employees, it is 
next to impossible to continue with the previous hiring techniques. But before adopting these 
strategies, one needs to know the fine difference between the two.
Employer branding defines, Recruitment Marketing promotes
Employer Branding is aimed at defining the employer brand, the visions, aims, objectives of the 
employer. It defines the value that the company bestows upon its employees. Usually 
organisations with strong visions, goals are the ones that are preferred by the top potential 
employees.
Where as, Recruitment Marketing is a process through which the employer brand is promoted, 
with the help of various marketing techniques, in order to hire the best candidates
First Employer branding, then Recruitment Marketing
Employer branding is always the first step, followed by recruitment marketing. Unless 
the employer’s brand is not defined, it is not possible to promote it. No matter how 
good the marketing techniques be, defining it’s visions, objectives, goals, employee 
value needs to be defined for it to be effective. Employer branding sets the base for 
Recruitment Marketing.
Employer Branding is more consistent than Recruitment Marketing
Recruitment Marketing changes often, different techniques are adopted like content 
creation, social media marketing, in order to promote the employer brand. But 
Employer Branding no matter how the techniques change, the message should always 
stay in sync with the original definition of the employer. The goals, objectives, visions 
often a company do not often change and hence, employer branding stays more 
consistent than Recruitment Marketing. Promotion techniques can always be changed 
and used in an innovative manner. .
Employer branding and Recruitment Marketing even with their 
differences cannot exist without each other. Even though both the 
words cannot be used interchangeably, they both have the same aim to 
achieve but with their own different techniques. At the end of the day 
the employer wants to hire good talent for its organisation. Both the 
techniques with their growing popularity are being intensively used by a 
lot of businesses, the ones that don’t have an HR team in place, are 
often seen hiring Recruitment Marketing services from outside post 
developing their employer brand. Blog Link Resource 
http://oxper.mystrikingly.com/blog/3-differences-between-employer-br
anding-and-recruitment-marketing
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