Digital Marketing Training on Off-page-SEO
                     OFF-PAGE-SEO
UPMARK.IN
WHAT IS OFF-PAGE-SEO?
   
• “Off-page SEO is a type of search engine optimization that uses off-page-SEO optimization 
to improve  website and page ranking in relevant search results.”
• Creating a Network outside the website is called off-page SEO.
• Off-page SEO includes essential SEO factors to ranking well in search engines, like 
backlinks, and they’re huge parts of any digital marketing strategy.
WHAT IS BACKLINK? 
• Backlinks are also called inbound links because they represent another website's traffic 
coming to your own website. The quality and quantity of your backlinks can help you rank 
higher in search engines such as Google and Bing.
• “A backlink is an incoming hyperlink from one website to another website.”     
        
                                                                                                                                              
• Anatomy of Backlink :
       Digital Marketing  Course                   
                        URL Link                                             ANCHOR TEXT
WHY BACKLINK IMPORTANT ?
• One of the biggest ranking factors on google.
• Page Rank Algorithm.
•  A backlink is basically a vote from one website to 
   another website.
• The more relevant votes it gets the more Google will value it.
• Source of referral traffic.
• 
2 TYPES OF BACKLINK?
1. Do-Follow Backlink -  
          A link that allows link juice to pass to the linked website is the Do follow link.
                              
          Do-Follow backlinks are the most common and valuable type of backlink for 
SEO.
         When you put a Do-follow link on your website, you’re telling Google that the 
link 
         is organic — as in, the target website didn’t buy the link—and that you’re 
vouching 
         for the accuracy of the content at the other end of that link.
         
                Example –
                                Digital Marketing Course 

2 TYPES OF BACKLINK?
         2. No-Follow link -  
              A link that does not allow link juice to pass to the linked website is No follow link.
              No-follow backlinks are less common. They’re also less valuable. They’re used 
             to tell search engines to ignore a particular link.
             Example -
                       
                        Digital Marketing 
Course 
HOW TO CREATE BACKLINKS 
•11 Off-Page SEO techniques That Work 
 
•  Business Directories
•  Guest Posting /Guest Blogging
•  Article Submission
•  PR (Public Relation)
•  Q & A Forums
•  Social Profile Sites
•  Social Bookmarking
•  Document / PPT Submission 
•  Influencer Email Outreach Program
•  Good / Viral Content
•  Blogs For Commenting  
1.BUSINESS DIRECTORIES 
• A Business directory is an online listing of businesses. The listings 
     provide information about specific businesses such as the name, 
     contact information, address, associations, and the services and 
     products offered.
       Which information should I put in Business Directories?
           The most relevant business details you have to insert are:
                    
             1. Business name
             2. Website address URL
             3. Address
             4. Contact number
             5. Working Hours
             6. Business Logo
             7. Images of location and products                    
1.BUSINESS DIRECTORIES 
 
• These are all important elements. And, even more importantly, 
you are  In direct control of them. In this way, you can be 
consistent with your brand image.
 
          Website for Business Directories Submission -
1. Yellow Pages India
2.  justdial
2.GUEST POSTING /GUEST BLOGGING
• A Guest Post is a an article written and posted on someone else's blog. 
• When you write something on your own blog it’s just a "post", but on someone 
else's blog the writer is a ‘guest’. 
• Guest posts are valuable tools for reputation marketing for a number of reasons 
like getting your brand mentioned or occupying branded search query results. 
• But most people use them to embed backlinks. Guest posts are abused though, 
and we'll get to that later in this article. 
 
      Website for Guest posting  -
                        1. Smashing Magazine
                        2. Tuts+
          
3.ARTICLE SUBMISSION
6 Things required to Submit Article :
              1. Category
              2. Title
              3. Summary
              4. Keywords
              5. Body
              6. Author Bio
•  Include keywords of articles in author bio and give outbound links to your website.
     Website for Article Submission – 
                     1. Github
                    2. My article
   
                      
4.PR (PUBLIC RELATION)
• A press release is a communication, announcing a story to the public which is deliberately 
sent to journalists or media publishers in the hope they will publish the news contained in 
them.
    
     Website for PR -
                  1. Freeadstime
                  2. gigantic list
5.Q & A FORUMS
• The Q & A (questions and answers) forum feature provides an area for 
community members to ask and answer questions. It allows members to
           1. Create new questions
            2. Add inline images (with support for drag-and-drop)
            3. View and answer questions
            4. Search for a question
            5. Help moderate the Q & A content
            6. Identify the best answers
            7. Move Q&A questions from one page to another
             Website for Q & A Forums –
                              1. Quora
                            2. Answers.com
 6.SOCIAL PROFILE SITES
• Social profiles are a description of an individual’s social 
characteristics that identify them on social media sites such as 
LinkedIn and Facebook when using tools such as Digg and 
Delicious as well as collaboration applications such as Jive, IBM 
Connections, or Socialtext.
             Website for Q & A Forums –
                            1. Twitter
                            2. Pinterest 
7.SOCIAL BOOKMARKING
•  Social bookmarking is the process of tagging a website page with a 
browser-based 
   a tool so that you can easily visit it again later. 
•  Instead of saving social media posts to your browser bookmarks, you can 
use 
  different platforms’ features to bookmark posts.
         Because the bookmarks are online, you’ll be able to access them 
anywhere, from 
         any device with an internet connection.
                   Website for Social Bookmarking -
                                 1. Reddit 
                                 2. Tumblr 
8.DOCUMENT / PPT SUBMISSION
• PPT submission is one of the online selling tools that help to make 
  do-follow backlinks. 
• It increases backlinks which increases traffic and improves 
  page ranking. 
• It helps any content to enhance its visibility and get ranked by 
  search engines.
   Website for Document / PPT Submission -
                                 1. Slideshare
                                 2. Scribd
 9.INFLUENCER EMAIL OUTREACH 
PROGRAM
• Influencer outreach essentially comes down to connecting with relevant influencers and 
convincing them to work with your brand.
• The first thing you have to get right when reaching out to influencers is to find the right ones. 
This is crucial, as using the wrong influencers can do more harm than good. 
• Make sure their area of influence is aligned with your brand image. Think of them 
as business partners – you don't just go into business with anyone without first 
making sure they're the right fit for you. 
• If the fit between your business and the identified influencer is truly right, your 
relationship will benefit both parties. 
• The influencer will build their reputation by promoting products that their followers 
are actually interested in. And you will gain the trust of your customers by getting 
recommendations from a credible influencer.
 9.INFLUENCER EMAIL OUTREACH 
PROGRAM
 
Website for Influencer Email Outreach 
Program –
                    1. EmailHunter.co
                   2. BuzzStream 
10. GOOD / VIRAL CONTENT
• Viral content is online content that achieves a high level 
   of  awareness due to shares and exposure on social 
   media networks, news websites, aggregators, email 
newsletters 
   and search engines.
    Website for Document / PPT Submission –
                          1. Buzzfeed
                                2. Ranker
11.BLOGS FOR COMMENTING
• Blog commenting for SEO is defined as a simple strategy to start 
building links back to your site while building strong relationships 
with people in your industry.
• It is about exchanging ideas or opinions about what people 
think or feel about a topic. It can also help blogs to attract 
traffic, leads, and add a ‘social touch.
      
         Website for Blogs Commenting –
                          1. Neil Patel
                         2. ShoutMeLoud
12. CONTACT US 
 Rikesh Panchal - Digital Marketing Consultant &Coach
 Contact us - +91 8320 699 679
 
 E-mail - [email protected]
 Important Links -
1. Advance Digital Marketing Mastery
2. Search engine optimization (SEO)
3. Social Media Marketing (SMM)
4. Google Ads Mastery
5. Ecommerce
6. WordPress Website Development