Digital Marketing Strategy
                     Digikestr
Daigital Marketing 
Agency in London
Digikestr
a
Go-
to- 
October 2024 Marke
t 
Strate
gy
0    Define Your Business Goals
1
0 Understand Your Target 
2 Audience
Strateg 0 Competitor 3 Analysis
y 0 SEO 4 Optimization
0 Marketing 
5 plan
0 Define Your Business 
1 Goals
Summary
Key Audienc Increas
goals e e Websit
e
De ne measurable, speci c, Our ideal customers work in Increasing website tra  ic by 
and achievable goals (e.g., leadership roles ,Align goals with 25% in the next 6 
increase website tra  ic by your business objectives to months.
20% in 3 months). drive growth.
0 UnderstandYourTargetA
udience
2
Target 
Audience
Market research Analyse 
to track trends (Google purchasing 
and Analytics, social behaviours 
preferences. media insights) brand loyalty
Marketing Analytics       behavior
research tools
03 Competitor 
Analysis
Competitor 
analysis
Analysis Identify Strengths 
Competit Your and 
or Competito Weaknesse
rs s
Competitor 1 Competitor 2 Competitor 3
Analyse your competitors to Identify opportunities and gaps What are they doing well in 
understand what’s working in in the market to di  erentiate terms of customer engagement, 
your industry. Look at their your brand. SEO, branding, and service o  
digital presence (website, social SEO performance and rankings. erings?
media, content), and identify 
gaps or opportunities you can 
capitalize on.
0 SEO 
4 Optimization
Now vs. Post-
launch
Search engine optimization SEO post-
now launch
Happy 2 Submit Sitemap to Search Engines
accidents 0 Submit your sitemap to ensure your 
Pai 3 website is crawled and indexed 
d quickly.
Emai 5 heck for Indexing Issues
l Ensure all your important pages are 
indexed by
Socia 1 Google. Use the “site.com” query to 
l 0 check which pages are indexed.
Monitor Keyword Rankings
Organic 6 Track how your targeted keywords are 
search 0 performing
Referra 2 post-launch and make adjustments to 
l on-page SEO where needed.
0 2 4 6 8
0 0 0 0
0 Marketing plan
5
Marketing plan
Blog Case 
post studies
PR Website Video 
campaign and brand revamp training
Alpha Social Beta Help Communi
newsle  media newsle  center ty 
er campaig er launch launch
n
Augus Septemb Octob Novemb Decemb
t er er er er
Digikestra
Thank 
you
October 2024