Underused Video Ideas to Generate Leads
                     Underused Video Ideas to Generate 
Leads
INTRODUCTION
In a 2020 survey, 86% of respondents said they would like to see more videos 
from brands. That statistic alone makes a case for video-based content 
marketing. But the trick is to create videos aligned with your goals that strike a 
chord with your audience. Creating a winning video marketing strategy that 
attracts potential customers requires ample planning, strategizing, and 
coordination.
Add an effective call to action
Whether you upload a short Instagram Reel or a long YouTube 
video, encourage viewers to take action. It could be one of many 
options based on your goals – visiting your site, making a 
purchase, subscribing to your channel, signing up for a newsletter, 
etc.
Add a video to landing pages
Landing pages are designed to generate more leads. They are 
optimized to entice qualified leads. To make them more engaging 
and informative, you can incorporate videos on them. Videos 
enable you to convey more information without using too much 
text.
Add videos to email campaigns
Using videos in inbox outreach can help your emails stand out. You 
can incorporate videos in all kinds of emails – newsletters, product 
launches, event invitations, etc. You can experiment and test what 
works best for your audience and your brand.
Use videos as gated content
Gated content is a great way to generate leads for your business. 
For the uninitiated, visitors must give their contact information to 
view the content. Though white papers, case studies, and e-books 
are content types that tend to lend themselves to gating, video 
can too.
Leverage video SEO
Getting your videos ranked in search engines can drastically 
improve your visibility and attract more interest. To attract 
searchers, craft a short yet engaging title. To optimize your videos 
for search, craft a title that naturally incorporates the main 
keyword. 
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