In today's digital era, online reviews play a crucial role in shaping consumer behavior and brand reputation. Reviews act as social proof, allowing potential customers to make informed decisions before purchasing a product or service. Not only do they provide credibility to businesses, but they also serve as a vital part of digital marketing strategies, enhancing brand visibility and trust. To create a comprehensive strategy for leveraging online reviews, businesses can utilize several other digital tools, such as hashtags, social media platforms, and calls to action (CTAs). https://prinikacademy.com/importance-of-online-reviews/