Digital marketing refers to the promotion of products, services, or brands using digital platforms such as websites, search engines, social media, email, and mobile applications. It helps businesses reach a wider audience in a cost-effective and measurable way. This presentation explains the basic concept of digital marketing, its importance in today’s online world, and the major channels used to connect with customers. It also highlights how digital marketing supports business growth by increasing brand awareness, generating leads, and building long-term customer relationships.