DIGITAL MEDIA TRAINING IN BANGALORE
                     SEARCH ENGINE 
OPTIMIZATION (SEO) 
STRATEGIES AND BEST PRACTICES
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Definition of SEO
SEO is a Search  Engine optimization and it is a 
process used to optimize website to drive traffic 
to promote business and to rank your website in 
SERP 
SEO is also called Organic result, Free result, and 
unpaid result 
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On-Page SEO
• Title tags and meta descriptions
• URL structure optimization
• Keyword research and optimization
• High-quality and relevant content 
creation
• Header tags and keyword placement
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Technical SEO
• Website speed optimization
• Mobile-friendliness and 
responsive design
• XML sitemap creation and 
submission
• Robots.txt file optimization
• Canonicalization and URL 
redirection
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Off-Page SEO
• Backlink building and outreach
• Guest blogging and content 
syndication
• Social media promotion and 
engagement
• Online directory listings
• Influencer collaborations
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LOCAL SEO
• Importance of local SEO for 
businesses
• Google My Business optimization
• Local citation building
• Customer reviews and ratings
• Local keyword targeting
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SEO Analytics and Reporting
• Google Analytics setup and 
tracking
• Monitoring keyword rankings
• Organic traffic analysis
• Conversion tracking
• Reporting on SEO performance
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Voice Search Optimization
• Growing importance of voice search
• Structured data markup and 
schema.org
• Natural language content optimization
• FAQ page creation
• Mobile optimization for voice search
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SEO Tools and Resources
• Google Search Console
• Keyword research tools (e.g., Google Keyword 
Planner, SEMrush)
• SEO plugins (e.g., Yoast SEO, All in One SEO 
Pack)
• Backlink analysis tools 
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Thanlk you 
Contact Us 
+91 96113611
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