Digital Marketing
                     Digital Marketing 
SEO SMM SEM SMA
Email Marketing Affiliate 
Marketin AutomatioMarketing
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Courses Of Digital Marketing
What is Digital marketing
The term Digital Marketing was first invented and used 
in the year 1990. At that time Web 1.0 platform was 
developed which helped users to find out their 
necessary information. ... At that time, HotWired 
purchased a few banner ads for their promotion and 
advertising. This marked the beginning of the digital 
marketing era.
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Why Digital Marketing Is Important?
Using digital marketing, you can reach an enormous 
audience in a way that is both cost-effective and 
measurable. ... You can save money and reach more 
customers for less money than traditional marketing 
methods. Get to know your audience and allow them 
to know you personally which can help to create 
brand loyalty.
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Role Of Digital Marketing 
Courses
Explanation
SEO(Search Engine Optimization)
Search engine optimization is the process of improving the quality and quantity of website traffic 
to a website or a web page from search engines. SEO targets unpaid traffic rather than direct 
traffic or paid traffic.
SEM(Search Engine Marketing)
Search engine marketing is a form of Internet marketing that involves the promotion 
of websites by increasing their visibility in search engine results pages primarily 
through paid advertising.
SMM(Social Media Marketing)
Social media marketing (SMM) is the use of social media websites and social 
networks to market a company's products and services. Social media marketing 
provides companies with a way to reach new customers, engage with existing 
customers, and promote their desired culture, mission, or tone.
SMA(Social Media Advertising)
Social media advertising is defined as a form of digital advertising that serves paid 
ads to your target audience using social media platforms such as Facebook, Twitter, 
Instagram, Linked In, and Pinterest.
E-mail Marketing
The use of email within your marketing efforts to promote a business's products and 
services, as well as incentivize customer loyalty. Email marketing is a form of 
marketing that can make the customers on your email list aware of new products, 
discounts, and other services.
Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business 
rewards one or more affiliates for each visitor or customer brought by the affiliate's 
own marketing efforts.
Marketing Automation
Marketing automation refers to software platforms and technologies designed for 
marketing departments and organizations to more effectively market on multiple 
channels online and automate repetitive tasks.
Analytics In Digital Marketing
Digital marketing analytics is the translation of customer behavior into actionable 
business data. Today's marketers can use digital analytics tools to examine the 
many online channels their buyers might interact with and identify new revenue 
opportunities from existing campaigns.
Integrated Digital Marketing
Integrated Digital Marketing encompasses the idea of creating a unique form of 
expression that’s easy to identify in all of the channels your customer uses.
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