DIGITAL TRAINING INDIA 
                     DIGITAL TRAINING INDIA
An Institute Of Digital Marketing
DIGITAL 
MARKETING 
COURSE 
MODULES
INTRODUCTION TO Digital Marketing Overview Refers to
advertising delivered through digital
DIGITAL MARKETING channels such assearch engines, 
websites, social media, email, and
mobile apps. While this term covers a 
wide range of marketing activities, all 
of  which  are  not  universally  agreed 
upon, we’ll focus on the most common 
types    below.    Digital    marketing 
overview this module can help you to 
analyze  future  of  Digital  marketing  & 
Digital Marketing Modules .
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WEBSITE PLANNING Website Planning & Creation Creating
& Planning your website is a very
& CREATION simple waywith and WordPress it’s 
powerful easy platform. Get
started  in  minutes  with  word  press 
and  make  changes  to  your  site  in 
Seconds. Register a unique .com .net,
.org, or .me domain for your website 
which  can  help  you  to  identify  your 
business on internet and start using it 
in professional way.
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Domain  is  the  unique  name  of  any 
DOMAIN, EXTENSIONS website  which  must  be  user  friendly 
AND SSL alongwith  using  dedicated  extension
according to and website 
Category business igtive you
ranking bceannefits. SSL gosotagnleds
security certificate forfo trhe website and 
makes your website with https:// The 
Domain Name. if we choose a friendly 
domain  name  with  perfect  extension 
website.
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High speed web hosting server is the 
TYPES OF WEBSITE first   requirement   to   launch   any 
HOSTING website after domain name selection. 
There  are  multiple  types  of  hosting
providers  available  on  the  internet 
that need to focus on requirements of 
shared or VPS servers. Somehow cheap 
and  expensive  both  are  available. 
there are many pros and cons related 
to   any   website   hosting   service 
provider  just  need  to  know  the  key 
points about it.
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BANNER CREATION Banners   and   posters   are   
FROM CANVA very important in digital marketing and it is used  in  every  
single  module  but  it’s 
eagvegryedssaiyv.e l y  W eu se d  c a nin     mSoackiea l    
CMreedaitaive graphics  by  using  
canva.com  a  better Online 
Graphics Tool canva pro version 
can   offer   you   the   best   
quality templates and posters for 
your Digital Advertisement.
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Business Awareness Creates
aImnportant Role in
BRAND AWARENESS cOannli ne CreMaater ke tinImgpressition  &  
IN BUSINESS Attention Among  the  Online  
Users.  If  you  are thinking  about 
 Sales  &  growth  of  a company, 
you need to try to focus on 
fburnande l aal waayrsenegsos. thsoaulegsh and 
mbrarnkde Atiwnagrness its very
ibnriatniadl step for anystrateg bran
marketing y create d 
eAnwvairnoensmsentcsa nto promote anpdo sitiv
products and services all oveer on 
the Internet.
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FACEBOOK MARKETING Faceboo oneof themain an
FUNDAMENTALS k platforms in socia d 
aimcrpoosrstTahe world there alre millimonesdi
unosfters use on daily a
Facebook basis. can get
Mtheeairnwhile, we benefitsof Faceboo
Mpraerskeentcineg foroukr ar
fundamentals. There e
mFauceltbipoloek otpotiponrosmwotee ocuarnbrands in
uins eFacebook organic or Inorganic.
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ORGANIC PROMOTION Organic Promotion on facebook is 
ON FACEBOOK one of the best & friendly ways 
for the low budget  online  
marketer  There  are some  tips  
for  organic  promotion  on 
facebook. Try to mix up your 
fsaecsesiboonosk  p olsivtes,   f ora  lwonaylisn e   uusseer s, 
a mttarakcet i vseom iemages and videos on 
your Page, try to post your 
content on perfect time and day,  
 and   always   focus   on   user 
engagement.
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FACEBOOK PAGES Pages exist on facebookare
multiple types such are artists , 
pBurabnlidc  fi g,u re sO ,rganization  and  
nonprofit many  more  to  
connect  their  online audience or 
customers throughout the 
facebook  pages  anyone  can  
increase the range of their online 
audience or they  can  start  
seeing  any  brand updates , new 
offers and many more.
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FACEBOOK POST Facebook posts are an impressive 
CREATION way to influence the audience to 
visit your website when you 
create an attractive post. A large 
amount of the audience can 
divert to your website to improve 
your  online   presence   of   
business. Facebook Post is a very 
important part of  social  media  
optimization  because it  can  
entertain  your  audience  online 
and promote your brand very 
carefully.
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Facebook marketplace is
really
FACEBOOK MARKETPLACE and  open
g re aotptions  for  sellers  
and buyers  for  new  or  old  
FOR PRODUCTS items.  Anyone can sell their 
products online through Facebook 
    marketplace     without 
charging   any   single   amount 
  of commission.  Post  unlimited  
products linting  on  the  same  
marketplace  free of  cost.  To  
improve  sales  of  the company  
in  a  low  budget  Facebook 
marketplace is a really great 
option for everyone.
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While creating popular faceboo
EARNING FROM a k
FACEBOOK apdagveantyaogue frcoamn gtehtat pageea rnbinugt 
how if you  are  tahninking  about  
earning  from facebook.  There  are 
 multiple  way  for that  consider  
one  by  one  sponsored post  on  
facebook  really  very  popular and 
 beneficial  option  in  facebook 
apart  from  that  you  can  go  
towards facebook   marketplace.  
 ,   affiliate marketing on 
facebook , and facebook instant 
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LINKED IN , PINTEREST, While creating popular facebooa k
TWITTER, INSTAGRAM padagveantyaogue frcoamn gtehtat pageea rnbinugt 
how if you  are  tahninking  about  
earning  from facebook.  There  are 
 multiple  way  for that  consider  
one  by  one  sponsored post  on  
facebook  really  very  popular and 
 beneficial  option  in  facebook 
apart  from  that  you  can  go  
towards facebook marketplace.
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SOCIAL MEDIA Social  Media  optimization  is  that 
OPTIMIZATION  the goal  is  to  generate  web  
traffic  and increase  awareness  
fgoern  ear a wl, eb si tes.o  cInial   media   
optimization refers to optimizing 
a website and its content  to  
encourage  more  users  to use  
and  share  links  to  the  website 
across  social  media  and  
networking sites.   Social   Media 
  Optimization Course also refers 
to software tools
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Accordingto our business we can
TPES OF FACEBOOK ADS do multiple advertisements on
afacceobrdoionkgly   you   can   target   
ads beneficial  for  business.  
Facebook  ad Centre  is  the  main  
object  to  create any  type  of  ad 
 in  facebook.  Anyone can use it 
Free of cost but you have to pay  
to  promote  your  content  on 
facebook & Instagram.
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SOCIAL MEDIA Social Media Marketing social 
MARKETING pmlaetdfioar is all the websites we
ms can sites and increase
pawroamreontessb r awndith  help  of  social  
media marketing.  Social  media  is 
 mainly  for brand  awareness  and 
 you  can  get better opportunity 
in Social media. You can get 
better a result after paying a 
short amount in Social Media.
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Email Emai marketing
sMearrvkiceetintgha hellp ofis cansend 
EMAIL-MARKETING s t we at time
mdiffuletirpelnt mlaoicatsiaomn e with anhdelp of 
edifferent l tool like-
Mailchimp.com, Benchmark.com. 
industry demand bulk process  of  
email  marketing  and  they would 
prefer to promote their product 
services    through    bulk    
emailing because everybody 
people want to get update  and  
open  their  inbox  to  read 
information through incoming 
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Digital Marketing Modules
CONTENT MARKETING Content marketing is the
high-quparliotcye, ss of creatinagn
publishing, distributing d 
caounditencte for onaline. taDriggei tael 
techniques of marketing  d Digital 
  media   always depend  on  
content  in  that  you  have great 
opportunity to make yourself as a 
 creative  content  writer  in  
industry and raise lot’s of job 
opportunities in life for a 
successful career.
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Search  Engine  Optimization  
(SEO)  in simple way we can 
SEARCH ENGINE increase quality of traffic to your 
OPTIMIZATION website through organic search  
wenagitinineg  r esfourlt s . S iEnOd u stCroieusr s ea re in  
Delhi  & specialist  those  can  
manage  their website  can  give  
organic  traffic  to website.  SEO  
course  in  delhi  Search engine  
optimization  on  of  the  strong 
profile  in  digital  marketing  
which  can lead  your  career  for  
higher  salary packages  there  
are  millions  of  Job opening in 
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Search EngineMarketing (SEM)
engine se amrcahrketing  is  most  
SEARCH ENGINE effective ways  to  grow  your  
MARKETING business  in  a  less time. if you 
want to get instant result 
looking   for   some   kind   of   
paid advertisement  you  must  
learn  search engine  Marketing  
you  can  purchase some paid links 
in link building process you  can  
contact  some  website  for 
websites  for  guest  blogging.  
Search Engine Marketing on of 
the wide area for advertisement 
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Mobile marketing has multipl
a channel, marketin e 
MOBILE MARKETING daimgietadl  at  reacghing  a  tsatragteetg  
audience on  their  Smartphyone’s,  
tablets,  and other  mobile  
devices.  in  Smartphone world  
everyone  and  they  want  to 
access  each  and  everything  on  
their smartphone. You can take 
advantage of their habit of using 
smartphone for communication   
and   promote   your products  
and  services  advertisement 
purpose.
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Affiliat marketing isan
e where a firm apdavyesrtising
AFFILIATE MARKETING dmisotdreibl uotuetss i dteor  elevate  prompts 
 the organization’s items. in the 
process of Affiliate marketing First 
You have sign up for affiliate 
account further you can go  
twhhriocuhg h  d itrheect ly  s o mre la tekdin d    t o f   
alinmkaszon products if you sharing 
these links and someone  
purchasing  from  your  links after 
that amazon offer you some kind 
of  commission  you  can  earn  
money online through affiliate 
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E-commerce  Marketing  in  simple  
way that E-commerce marketing is 
E-COMMERCE MARKETING services of selling and buying 
pkarordt u catns dl ik eA mflaipzon  many  more  
sites these are E- commerce 
marketing site. If you want to Do 
online business and sell your 
products online you much go 
through  E-  commerce  platforms.  
You have to sign up yourself as a 
bguesniunienses isnetllheer n eaxnt d  fisltle p the  
dlisettianigls  ofy o uyro puroducts one
complete bdyescroipnteio na nodf yinoupru t
products.
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Viral marketing services we
sispreading  informcantion  and  
VIRAL MARKETING opinions about a product or 
service from person to person by 
media and other source. when  
ever  you  watch  any  thing  very 
attractive  on  social  media  you  
would like  to  share  with  your  
friends  you further they all share 
with their friends viral marketing 
is the concept in that first we 
published an info graphic post on  
social  media  them  share  it  
with some  of  our  friends  and  
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Lead generation is the process
bwyhich an organizationfinds
LEAD GENERATIONS cpliaennntesdfor its item
Pcoronstpriebcutsti ocnasn. come as names
addresse names and and
s, email locatteiloenpshoanned
numbers,. f axwhenever  we  do  
marketing for  business  on  basis  
of  first  priority we  focus  number 
 of  leads  and  how many  
customers  we  are  getting  per 
day. lead generation is the 
concept in that we have convert 
a stranger in our customer.
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WEBSITE TESTING Website   Testing   Through   
THROUGH SOFTWARE Software when  we  create  a  web 
 site  so  we need  some  kind  of  
software  for  web site testing 
after Complete testing of a web-
based system before going live 
can  help  address  issues  before  
the system is revealed to the 
Public. There are multiple tools to 
find out website errors and can 
make capable to fix all these 
errors.
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ONLINE REPUTATION Online Reputation Management
that
MANAGEMENT helps  to improve your
you overall on the
reputatio pionstietirvneetcawnith
nfe edback. Tqhuearelitayre many
pwImleaptrfovrme suse to generate
can multiple about your
srevrvieicwess.  pIrto’sd u vcetsry & beneficial  for  
each brand   as   it   can   
improve   your presentation on 
internet.
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Introduction to Google word
addigital s 
mpraorvkideetingby Gomogoldeules service
GOOGLE ADWORD d and to help s in   
pdeosteignnteial y coluietnots  at  the  ctohrirse ct  
dright minute. Example iafc hiyeovu 
want to reach new  oenline  
customer  so  Google  ad words  
will  help  you  to  find  customer, 
Google  ad  words  mainly  popular 
 for paid  advertisement  in  
search  engine you can use it for 
search and display ads  and  get  
instant  leads  for  your business  
get  advantage  of  that  and 
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Google  Ad  words  Certification  
GOOGLE ADWROD (   5 Certification  )   is  a  Google  
CERTIFICATIONS Ad  words certification program, 
giving Ad Words capabilities   to   
oexffiacmes.   T thhearet  i sp aosnse fundamental 
exam and  three  advanced  
exam  in  this program. Google 
conduct 5 exams for their all 
cleeratrification first yotuh ehavey otuo
fundamental n can for
cealitgeibgloery. Goofgolre adewxaord each
smpaeicnialists are gettimng higher 
salary packages.
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Digital  Marketing  Course  
BLOGGER & BLOGGING Modules  & blogging distribute 
your interests your direction. 
Regardless of whether you’d get 
a kick out of the chance to share 
your  knowledge  and  
experiences  or the  most  recent  
rneelwatse. d  Dtiog it ala n y M etdoipai ch e lepvinegn   
oenvelirnyeo naeu d tioe n rceea di s i nmfoorrme atgieonuine 
audience as company to offline 
because they never waste  their  
time  to  search  useless things
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Google Adsense Google ad sense 
pisr oagra runs by it’s
m Google and free 
GOOGLE ADSENSE sineqruvircyegivGeosoygoleu aandd your csleiennstes
stfohlelowing  advantage.  Yofour  can  
earn money  by  placing  ads  on  
your  web site.  If  you  have  a  
healthy  website with  having  
huge  traffic  in  that  you must  
apply  your  site  for  ad  sense  if 
google  get  approved  their  ad  
sense you  can  use  your  website 
 traffic  as customer those can 
see advertisement on your 
website which’s are placing by 
goHogTlTeP  Sa:d// D wIGoIrTdA L TyoRuA I NcIaNnG  INeaDrInA . IN
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Youtube  monetization  in  simple  
way you can make some money 
with help of  YouTube  
YOUTUBE MONETIZATION Monetization  just  do  one thing 
create one account on YouTube 
and  upload  some  videos  by  
enabling ads on them. you tube 
iesn tgeoritnagin tmo ebnet tr,e nindfionrgm  a t iopne opalned  
u  sues eit   e v eitr y t h ifnogr   and  some  of  
smart  you tubers taking benefit 
of their you tube channel  for  
earning  purpose  if  you have  
minimum  1000  subscribers  on 
your  channel  and  watched  it  
around 4000 hours for Monetized 
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Digita Marketing Modules
l Updates algorithmis
Gprooovgidl e sebryv iceGoogtlhea. t Eivsery year 
GOOGLE UPDATES eGoogle changes its Google 
Algorithm updates and Google 
updates a major algorithm 
updates  like  Google  Panda  
AUlpgdoaritteh mth isrefresh agnivde s aGoboegslte  
Poeuntcgoumin Aulpgdoaritehsm in search engin
e Gootghle wuepbdates e
irmespuoltr.tanatre  for  SEO  point  of  Vvierwy 
 we can  aware  google  algorithm  
through google updates they 
lunched once in a year  and  
proved  very  important  for every 
SEO specialists.
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Google  Tools  Google  is  achieving 
 its goals   by   managing   the   
GOOGLE TOOLS world’s information day by day, 
and make this information so 
much easier for us. IT takes over 
the entire world. Google is an  
internet  powerhouse  &  make  so 
many  tools  like  Google  My  
BGuosoignles s MTaalkp,,    GGoooogglele    ED-Mocasil,  
Google  CAanlaelnydtaicrs,,  and  many  
more.  The  tools are  very  useful  
in  Digital  marketing and  every  
module  will  teach  you different 
kinds of Tools.
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Marketing  automation  is  a  class  of 
MARKETING AUTOMATION innovation  that  allows  organizations 
to streamline, automate, and measure 
advertising tasks & work processes, so 
they    can    increase    operational
efficiency  and  grow  revenue  faster. 
whenever  we  social  media  and  other 
digital marketing stuffs to promote a 
brand first comes in our mind is only 
time  values  to  post  their  company 
information on every channel.
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INTERNET MARKETING Internet Marketing Evolution Today
everything is digital and the whole
EVOLUTION world is connected to the internet
everyone has laptops, phones, and
technology  they  can  buy  anything 
online with help of internet marketing, 
and  internet  marketing  evolution  still 
changing    every    day.    Internet 
Marketing Growing fast and everybody 
wants to develop their business online 
to get some kind of online leads.
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A freelancer or Freelance worker India 
is the second-largest country after the 
USA  in  freelancing  projects  and  you
FREELANCING WORK earn  some  money  from  freelancing 
projects.  but  you  should  be  learning 
advanced digital skills for your clients.
Freelancing  Projects  can  give  you 
freedom  of  working  hours  but  to  get 
all these projects you need to main a 
portfolio  where  you  can  show  your
digital marketing skills and positive
feedback from your previous client-
age you can get all these
providing quaafltietyr services to you.
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SEO Reporting Search engine
optimization  reporting  explaining  to 
you  how  to  make  an  excel  of  your 
daily work and reports to your seniors. 
SEO REPORTING there  are  so  many  activities  we  do 
every day in SEO like on-page activity
and  off-page  activity.  How  we  can 
manage all these tasks every day that 
where we are making our Backlinks as 
well reports of our website daily traffic 
SEO reporting can help you to manage 
all these areas of activities on a single
sheet which can balance your 
complete your search engine
optimization work from starting
end. to
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Content Writing Tips Take your time 
CONTENT WRITING TIPS writing your first few blog posts –  this
will  help  you  figure  out  what  your 
readers like, your writing style, and the 
overall flow. one and more thing you 
should   know   about   this   Content 
should  contain  keywords.  Content  is 
the  key  in  digital  marketing  because 
use  to  read  content  related  to  any 
topic  even  whenever  they  search  for 
any query google show some kind of 
result all come in content form.
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Google Trends Google’s information
think atbooutpatterns in keywords, 
GOOGLE TRENDS niches and point thoughts in a
s, econd. Google trend s was 
launched in May of 2006 and 
has become the world’s  most  
power  full  niche.  If  you are  
planning  to  lunch  a  website  and 
want  to  know  what  is  more  
trending on google you can take 
advantage of Google ad words 
and can see what is the  latest  
topic  people  searching  for and  
going  to  be  trending  so  that 
everyone  can  know  the  most  
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Digital  Marketing  Conclusion  &  
DIGITAL MARKETING Jobs are the main objects for 
CONCLUSION & JOBS Doing Digital Marketing  and  
everyone  want  to  Do Digital  
mOpaprkoertuinngit y  f oarn  db  eatftterr   tChairse, e rthey 
 can get  Better  Salary  
Packages.  Digital marketing is 
fast developing field and a large 
number of them are interested in  
the  openings  for  work,  
vocation development  in  the  
domain  of  SEO, SEM  Social  media  
promoting,  and  the sky is the 
limit from there.
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actUt Co
s:-