With more than 450 million internet users and about 1.18 billion mobile phone users, it is not surprising that digital India is soon going to be the most demanding and dependable prospect. With the expected $1 trillion digital opportunities, businesses of every scale are now opting for digital marketing. Understandably, in coping up with the digital transformation procedure, people are looking for career scopes in this field. The technological and innovational progressions we have encountered during the last one decade ensures that the future of digital marketing stays bright.