Deference of SEO and SMO
                     Differences between SEO & SMO
Content
 What is Digital Marketing 
 What is SEO 
 What is SMO 
 8 Differences between SEO & SMO
What Is Digital Marketing
Digital Marketing is nothing but promoting and reaching our 
customers through internet Technologies.
There are many ways on Digital marketing to promote our business:
 Search Engine Optimization
 Pay per Click
 Content Marketing
 Social Media Marketing
 Social Media Optimization
 Email Marketing
These things are comes under Digital Marketing Techniques to grow  our 
business and to grow our traffic and to reach our customers.
What is SEO
SEO stands for “search engine optimization.” It is the process 
of  getting traffic from the “free,” “organic,” or “natural” 
search results  on search engines.
                                                          “OR”
SEO is all about bringing your website at the top when 
someone  searches on Google, Yahoo, Bing or other search 
engines using  relevant keywords and other tactics.
What Is SMO
SMO stands for “Social Media 
optimization.” SMO is all about  
publishing relevant content like 
blogs, videos, photos and adding  
thought leadership in conversation 
on social media.
                              “OR”
SMO is a part of Digital Marketing, in 
which we use Social Media  Channels 
to promote our brand or business, 
both organic & paid.
Difference Between SEO & 
SMO
 In SEO, Marketing is done for search engines.
 In SMO, Marketing is done for targeted 
audiences.
Difference Between SEO & 
SMO
 Objective of SEO is, site traffic and number of visits.
 Objective of SEO is, Number of quality visits and 
conversions.
Difference Between SEO & 
SMO
 SEO is used for ranking in organic results.
 SMO is used for branding either it's a product or service
Difference Between SEO & 
SMO
 SEO is an organic process to rank your website in the first page of  
SERPs.
 SMO is all about building your brand's reputation on social  
networking sites.
Difference Between SEO & 
SMO
 SEO is a long term process to get the desired results.
 SMO can quickly get results.
Difference Between SEO & 
SMO
• SEO is an organic process in which website naturally rank higher  over 
search engines.
• SMO can be organic as well as paid.
Difference Between SEO & 
SMO
 In SEO, keywords are most 
important.
 In SMO, Content is the King.
                       Digital Merit Media
Address: Mrityunjay Housing Complex. ITI, 
Ambagan, Durgapur, West Bengal 713212
Web: https://www.digitalmeritmedia.com/
Email: [email protected]
Call-Us: +91 8695500671 / 8695500672