structuring a digital marketing GUIDE
                     STRUCTURING A DIGITAL 
MARKETING GUIDE
Digital Marketing Trends 2020 @ https://w:ww.digitalmojo.in
WHAT IS A DIGITAL MARKETING 
PLAN?
A digital marketing plan is a document sharing the details of all the 
planning for your digital marketing campaigns or actions. Among 
other things, it details:
 Short, medium and long term commercial objectives.
 Strategies to reach the objectives at the digital level.
 The channels to use.
 Action and development plans.
 Investment and budget.
 The calendar and the roadmap.
STEP-BY-STEP DIGITAL MARKETING
Step 1: SWOT analysis- Strengths, Weaknesses, Opportunities & Threats 
analyzing by a person or organization in digital marketing techniques.
Market:
Company:
DIGITAL MARKETING PLAN
Step 2: Establish digital marketing goals
(S)  SPECIFIC- Visits and Leads
(M) MEASURABLE- Number to Provide
(A) ATTAINABLE- Know the Benchmarks 
(R) RELEVANT- Relates Back to Overall end Goal
(T) TIMELY- Time Frame
DIGITAL MARKETING STRATEGIES
Step 3: Define the Digital Marketing Strategy
 Segmentation of your target audience
 Positioning
 Content strategy
oKeyword research
oContent Calendar
o Social Posting
You should also consider:
 What your audience looks like.
 What subjects you are going to talk about.
 What tone you are going to use.
 How often you will publish.
Step 4: Digital strategies and tactics
Step 5: Measuring results and KPIs
Full Service Digital Marketing
                       Digital marketing company in 
Hyderabad, we provide custom solutions and 
experts in SEO services, social media 
marketing, PPC & graphic designs
Address:
Babukhan Mall, 201, 2nd Floor,
Nishat Bagh Colony, Somajiguda,
Hyderabad, Telangana 500082
Call Us: +91 8500622622
Website: https://www.digitalmojo.in/