3 essential qualities of a properly developed website
                     
Mobile-friendly design
We lliive iin a mobiille-first age. A mobiille phone iis the most 
popullar deviice used to connect iinternet searches and to 
browse websiites. Allll the siites optiimiised for search engiines 
shoulld giive theiir websiites'' mobiille llayouts equall 
opportuniitiies rather than jjust bolltiing on to siimplle responsiive 
websiite desiign. Wiith massiive technollogiicall progress and 
greatly advanced mobile data networks, your future 
customers are usiing mobiille as the first, and often the onlly 
deviice to iinteract wiith your busiiness. To create a trully 
mobiille-friiendlly network and maxiimiise mobiille search resullts, 
you must thiink of mobiille users'' needs and demands. What a 
user does on the mobiille phone iis often far diifferent from 
what they do on a desktop computer. The cruciiall first touch 
may wellll be on a mobiille phone. Mobiille-friiendlliiness iis a 
confirmed rankiing factor for mobiille search. From an SEO 
perspectiive, iit iis worthwhiille to mentiion that, iit iis the mobiille 
version of your site that the search will take note to review 
and rank your site. However, more importantly, your 
prospectiive customers are searchiing for your product and 
browsiing your siite through mobiille. Work hard on optiimiisiing 
user experiience for allll mobiille users, and you wiillll reap the 
rewards of your efforts iin terms of traffic and user 
engagement.
Page speed
Another key consideration in this mobile era 
is the speed of the page. Users may be 
impatient, or maybe there is no favourable 
mobile data connection. Ensuring your pages 
are lean and simple are some key 
considerations in modern SEO-friendly 
website design.
Google's mobile-friendly test is a great 
starting point. This tool gives you feedback 
on mobile-friendliness, mobile speed and 
desktop speed. It also wraps everything into 
a handy little report detailing what exactly 
you can do to speed things up. The speed of 
the page is another important consideration.  
It justifies as to how your site is built and 
defines the quality and viability of the 
hosting.
Usability
Effective web usability is a combination of many 
other factors for device-specific design, page 
speed, design conventions, and an intuitive 
approach in putting the site together with the 
end-user in mind. 
Key factors to consider include:
•Page layout - Important elements should have 
more prominence.
•Visual hierarchy - Make more important 
elements bigger.
•Home page and site navigation - Make clear 
signpost directions for users.
•Site search - Large sites need a sensibly defined 
search option.
•Form entry - Make forms as simple and easy to 
fill as possible.
•Design - Great design makes everything easier.