Digital Marketing Courses in Pune | Online Digital Marketing Courses 
                     
Introduction:
● With evolving technologies, algorithm 
updates, and tools, keeping up with 
current digital marketing trends can be 
overwhelming. 
● Here are some digital marketing trends 
we should keep an eye on.
www.digitaltrainee.com
1. Voice Search
● Voice search is when you search for 
something with your voice instead of 
typing it.
● Each tech company has developed its 
own voice search platforms and devices. 
For ex. Siri, Google, Alexa, Cortana.
www.digitaltrainee.com
Tips to organize content for SERPs(Search Engine Result Page) 
using Voice Search SEO:
● Create content to answer specific questions
● Organize your content in a question-and-answer format
● Make sure to create high-quality content
www.digitaltrainee.com
2. More Video Content 
● Video Marketing is using videos to 
promote and market your product or 
service, increase engagement on your 
digital and social channels.
● Social media platforms including 
Snapchat, Facebook, Instagram, and 
YouTube allow you to post stories and 
videos.
www.digitaltrainee.com
● Just like technology has made it easy for businesses to record 
video, it has also made it incredibly convenient for people to watch 
video content.
Tips to optimize video content:
1. Decide the purpose of video
2. Make video title, description appealing
3. Don’t forget about quality
4. Add ‘Call to Action’ button
www.digitaltrainee.com
3. Chatbot
● A chatbot is software that simulates 
human-like conversations with users via 
text messages on chat.
● As consumers move away from 
traditional forms of communication, 
many experts expect chat-based 
communication methods to rise.
www.digitaltrainee.com
Three key components for Chatbot strategy: 
● Understand the context of every conversation to make it 
effective.
● Personalize every conversation to make customers feel 
connected to your business.
● Leverage the concept of chatbot marketing by engaging with 
customers in real-time either with a human or a bot.
www.digitaltrainee.com
4. Influencer Marketing
● Influencer marketing /branded content or 
working with creators, is a way to 
expand the reach of your brand on 
Digital Platforms.
● Influencer is someone who influence 
through Digital Platforms.
www.digitaltrainee.com
Types of Influencers:
Nano Influencers, Micro Influencers, Macro Influencers, Mega 
Influencers
Influencer Marketing Strategy:
● Determine your goal
● Identify your audience
● Identify platforms
● Find influencers
● Create and share content
● Analysis of result
www.digitaltrainee.com