What is SEO and how does it work
                     India'
s 
No.1
DIGITAL ADS 
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WHAT IS 
SEO AND 
HOW 
DOES IT 
WwwwO.dignRitysoKft.com
India'
s 
No.1
DIGITAL ADS 
AGENCY
WHAT 
IS
SEO, or Search Engine Optimization, is 
the prEocesOs of improving a website’s 
visibility on search engines like Google 
and Bing. When someone searches for 
information, products, or services, SEO 
ensures that your website appears 
higher in the search results. Unlike paid 
advertising, SEO focuses on organic 
rankings, which help build long-term 
visibility, attract visitors, and generate 
leads without relying solely on ads.
India'
s 
No.1
DIGITAL ADS 
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HOW 
DOES SEO 
WSearchO engines operate by scanning and analyzinRg weKbsit?es using 
crawlers, also known as bots. These 
bots collect data from web pages 
and add it to a search engine’s 
index. When a user types a query, 
the search engine uses algorithms 
to determine which websites are 
most relevant and trustworthy.
India'
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SEO KEY 
COMPONENTS
On Page SEO
This focuses on elements inside your website, like 
content, keywords, titles, meta descriptions, and 
internal links. It helps search engines understand 
what your page is about.
OFF Page SEO
This is about building trust outside your website. 
Backlinks, social media presence, and online mentions 
increase your site’s authority and rankings.
Technical SEO
This ensures your site runs smoothly. Fast loading 
speed, mobile-friendliness, security (HTTPS), and 
proper site structure make it easy for search engines 
to crawl and index your website.
India'
s 
No.1
DIGITAL ADS 
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WHY IS SEO 
IMPORTENT
S?EO boosts website visibility, drives organic traffic, and builds trust. Unlike paid ads, it’s 
cost-effective, delivers long-term results, 
and keeps businesses competitive online. 
For growth, SEO is essential.
India'
s 
No.1
DIGITAL ADS 
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LET'S WORK 
TOGETHER!