What is the psychology of colours and patterns in the clothing industry
                     The Psychology of 
Colors and Patterns in 
CCololros antdh patitenrnsg in clothing influence purchasing decisions 
through psychological impact.
Each design choice serves to attract customers and express 
identity.
by 
Dikefashio
n
Color Psychology in 
Fashion
White Purity, cleanliness, minimalistic 
fashion
Red Energy, power, passion, 
boldness
Green Eco-smart, sustainability, 
harmony
Blue Trust, professionalism, calmness
Purple Creativity, spirituality, artistic 
expression
Black Mystery, power, authority
Yellow Happiness, optimism, warmth
Colors hold different meanings across cultures, influencing branding 
strategies.
Pattern Psychology and 
Body Types
Lean Body Fuller Body Self-Expression
Horizontal stripes enhance width Vertical patterns create slimming Patterns reflect personality and 
effect identity
Clothing patterns help express confidence and personal identity.
Pattern Types and 
Symbolism
Florals Stripes
Femininity, nature, softness Structure, classic, versatility
Geometric Polka Dots
Modern, bold, intellectual Playfulness, youth, energy
Modern Trends in Pattern 
Psychology
Seasonal 
DPaartkt feorrn wsinter, light for summer
Vintage Revival
Antique designs gaining popularity
Celebrity 
ISntasrp-inirflauteinocned patterns driving sales
Self-Expression
Patterns as personal identity markers
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