What is Google Analytics
                     What is Google Analytic
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A very powerful digital marketing method, 
but critically underused by most 
companies, is Google Analytics. It enables 
you to calculate in real-time the outcomes 
of individual campaigns. It helps to 
compare the data with previous periods, 
and so much more.
Google Analytics
 Google Analytics is an application that can offer information 
to webmasters about the activity taking place on the 
website. It helps your company website to know how much 
traffic and visitors. Besides, it also helps to make it 
accessible who is visiting the website and for how long the 
visitor stays. Accessing Google Analytics is effortless. With 
the aid of the unique tracking code that a website owner 
installs on each page of the website, it tracks all the website 
details. This code is a tiny JavaScript fragment or a coding 
language. It runs on the browser of a visitor when they 
view those websites. The JavaScript code runs on the 
Google server with a huge JavaScript file. It collects all 
visitor information. This code also sets a cookie on the 
machine of each visitor to provide anonymous information.
How it Works
 Google Analytics is a critical digital marketing tool and is used by 
almost every owner of a company. It allows the outcomes and 
events of individual campaigns to be evaluated in real-time. 
Additionally, it compares the data to previous data as well. It also 
makes real reports and analytics of the events running on your 
website accessible to you. Google Analytics shows you the content 
gets the average length and bounce rate for the individual page of 
most users so that you can evaluate and optimize more for better 
interaction and performance. The most important element of your 
business growth is SEO (Search Engine Optimization). In several 
ways, Google Analytics supports SEO pages. You will produce more 
targeted content and get better exposure on search engines. 
Besides, Google Analytics enables you to track which computer your 
users are coming from. 
Why is Google Analytics Important?
 Analytics shows you data from all channels that are directing 
traffic to your website, including:Organic Search (SEO)
 Paid Search (PPC)
 Social Media
 Referrals (Backlinks)
 Direct Traffic
 Being able to track all the channels enables you to determine 
what works well in terms of ads, and what is not. Getting all the 
details in one location makes it easier to compare the various 
channels. You can track your ROI if you are currently putting 
money into your SEO, PPC, or Social Media Marketing. If you 
need to enhance your landing pages for better ROI, a look at 
metrics such as bounce rate and page time will show you.
Overview of All Channels
It’s all well to know how many people 
visited your site and where they came 
from. Google Analytics enables you to set 
targets to monitor when a user on your 
site performs a certain action. You need to 
know that this traffic is being 
transformed. This is regardless of how 
many users each channel drives to your 
site.
Conversion Tracking
 Google Analytics has a range of features that allow you to analyze 
how well your website and content connect with users. These 
metrics track various facets of the customer experience, 
indicating how the customer has communicated. Bounce 
rate: The percentage of visitors who after visiting just one page, 
navigate away from your website without 
interaction. Pages/Session: The average number of pages 
accessed by each visitor (this does not include those that have 
bounced). Average Session Duration: The average amount of 
time each user spends on the website (again, this does not 
include those that have bounced). These statistics may also be 
viewed against individual pages, giving you a clearer 
understanding of what pages work well, and which might need to 
be optimized to enhance the user experience
Customer Engagement
This segment has become even more critical with 
the launch of the first smartphone rankings. To 
include in the ranking, the website needs to be 
more mobile-friendly. In contrast to the desktop 
edition, Google Analytics helps you to track which 
devices your users come from. It gives you some 
hint as to how well your mobile site performs. If 
you get a similar number of visits from each 
platform, but fewer conversions on one the user 
experience on that version of the site may be an 
issue.
Device Overview
Data on its own from Google Analytics will 
tell you a lot about website results. This 
can be really helpful knowledge. 
Nonetheless, if you do not know what you 
are trying to accomplish, it is just that: 
data. True monitoring and enhancement 
of results come from KPI comparisons to 
previously set targets.
Combining Data With Business Goals
Google Analytics allows you to cover all aspects, 
to track several significant metrics. You can 
monitor the efficiency of your strategies for web 
marketing, on-site content, user interface, and 
application functionality. All these figures show 
you what goes well, and what isn’t. You can 
create a solution once you find any problems 
your site might have. Google Analytics helps 
you to improve your website with the knowledge 
required to make it the best it can be.  
Why Should I Use Google Analytics?