Importance of Google Analytics
                     Importance of Google Analytics
Why Use Google Analytics?
 You can use Google Analytics if you have a 
website. There are no exceptions here for 
any website owner, it is a useful and 
valuable tool. One of the first things we 
suggest that website owners do when a 
new site is launched is to set up Google 
Analytics monitoring.
9 Reasons to Understand 
the importance of Google 
Analytics
1. You can see how people find your website
 Right now there are over 1 billion websites online. In the 
overcrowded world of the internet, each of them is fighting 
for attention. People have to be able to locate it for your 
website to do its job, whatever that may be. Google 
Analytics has an entire section dedicated to providing you 
with information about how you were identified by visitors 
to your website, Acquisition. After clicking on a link in 
search results (organic results), Google monitors how many 
people end up on your page, how many people come from 
links posted on social media, from other websites, from 
paid ads, and from typing your website directly into 
search. This section tells you which of your efforts are 
working if you do any marketing to raise awareness of your 
website.
2. You can track what people do when they’re 
on your website.
 Bringing people to your website is the first major 
challenge you face, but it is just as important to 
make sure they stick around and come back. The 
information is also tracked by Google 
Analytics. In Google Analytics, the Behavior 
segment offers details on which sites people 
always come to your website first which pages (if 
any) they click through to next, and how long 
they spend on your website. This data will help 
you understand which aspects of your website 
are gaining traction effectively and decide 
whether you need to rework the design or 
strengthen the content to keep customers 
around for longer.
3. You gain data on who’s visiting your website and how.
 There’s no need for most websites to hit everyone. 
There is definitely a certain kind of visitor that is 
most important to you. In terms of demographics, 
geography, and their general preferences online, 
Google Analytics offers information about who the 
people visiting your website are. Furthermore, you 
can see what browsers they use and the devices 
they come from. You may be losing any users if 
your website provides a different experience on 
one device or browser compared to another. 
Seeing how many people on mobile or via Safari 
visit your website lets you know how important it 
is to optimize for those individuals, too.
4. Review historical data.
 The way visitor traffic has changed over broad amounts of 
time can be displayed by Google Analytics. To see if there 
are any patterns across certain time frames, this can be 
very useful. We can understand, for example, which of our 
marketing strategies have been effective in helping us 
shape our ads for future campaigns, or in understanding 
and evaluating the websites, services, or items that at 
certain points of the month or year attract a greater 
amount of interest. It is possible to track the data on a 
regular, weekly, or monthly basis. Email reports, sub-
domain management, outbound links, mobile statistics, 
search statistics, social monitoring, and revenue tracking 
are also supported by Google Analytics, making it a very 
powerful marketing and statistical tool available to increase 
the efficiency of our online presence, especially as it is free.
5. Website bounce rates
 The bounce rate is noted when only one page of our 
website is visited by users before leaving the site. If 
our bounce rate is high, it is most likely that we do not 
provide our users with relevant data or that visitors 
have unintentionally stumbled on our website. We also 
need to verify whether any of the keywords are slightly 
inaccurate, or whether it is possible to understand the 
accuracy of our traffic sources. The bounce rate 
depends on the importance and consistency of our 
website content, illustrating visitor satisfaction across 
our website. This will also help us see which pages 
inspire users to continue for a longer period of time on 
our website and visit more pages. This also allows us 
to raise landing pages that have a high bounce rate.
6. You can find the most popular pages on your website.
 There will be some pages that get more traffic than 
others on virtually any website. And you’ll even have 
pages that keep users on the web more than others 
or allow conversions. If you have high-ranking 
content or a tonne of sharing that brings a 
disproportionate amount of your traffic, Google 
Analytics can assist you to recognize it. Just as 
importantly, Google Analytics lets you recognize 
those as well if any pages perform especially well in 
converting visitors to email subscribers or 
customers. When you can define the pages that work 
best for your different goals, you can evaluate why 
they work and form a plan based on previous 
achievements for your website to move forward.
7. It helps you track conversions.
 Different websites will have numerous actions 
that tourists most want to take. Based on the 
acts you most want visitors to take, such as 
completing a form, signing up for your email 
list, or making a purchase, you can set up 
conversion monitoring in Google Analytics for 
your website. For most websites, the most 
important measure of whether your website is 
doing its main job would be this detail. To 
achieve conversions and why Google Analytics 
will help you gauge what is working on your 
website.
8. It’s free.
 If you have a limited budget, without 
convincing you that it’s worth shelling out 
money for this tool, anything else on this list 
might sound amazing. But there’s no need to 
fork out anything. Google Analytics is 100 
percent complimentary. You can afford it- 
guaranteed, no matter what your budget is.
9. It’s easy.
 Hearing about amazing software tools if you’re 
not really tech-savvy can make you think how 
good it sounds for other individuals who can 
work out how to use them. But for even 
inexperienced website owners with simple 
tech skills, Google Analytics is very intuitive to 
find out.
Conclusion
 Undoubtedly, Google Analytics is the most popular website 
metrics and analytical tool available. It allows us to 
monitor the traffic of our website and report on it. It allows 
us to calculate sales and conversions. Additionally, it also 
provides us with new insights into the actions of users. It is 
a good tool for monitoring our campaign responses and 
helping to drive traffic to our website. Google Analytics 
allows us to track many important statistics and 
information about our website. For example, it helps in 
knowing the number of people using our website, their 
geographical location, details of famous pages. These can 
be extremely helpful to the company. It helps us to see 
how productive and effective our online presence is by 
showing a breakdown of all this traffic information.