Digital Marketing Syllabus
                     ADVANCE 
DIGITAL 
MARKETING 
TRAINING 
COURSE
Who Can Join?
Business Owners who If you are a Marketing If you are a Student or a 
want to attract more Employee, I.T person, Job Seeker, here comes 
customers online and social media marketer, a great opportunities to 
really want to learn website or Graphic excel in the field of 
Practical Strategies right Designer, you can join Digital Marketing. Start a 
from Email Marketing to this advance course & Job or start your own 
Advance PPC Marketing complement your skills Online Business
to grow their business. with Digital Marketing.
www.aswebworks.com | [email protected] | +91- 78887-07384 
Course Modules :
M 01 : Digital Marketing Fundamentals 
M 02 : Website Planning and Structure
M 03 : Search Engine Optimization (SEO) 
M 04 : Social Media Optimization (SMO) 
M 05 : Social Media Marketing (SMM)
M 06 : Email Marketing For Business
www.aswebworks.com | [email protected] | +91- 78887-07384 
Digital Marketing Fundamentals :
● Marketing v/s Sales
● What is Digital Marketing 
● Inbound vs Outbound Marketing 
● Content Marketing 
● Understanding Traffic
● Understanding Leads
● What is Keyword
● What is competitor
www.aswebworks.com | [email protected] | +91- 78887-07384 
Website Planning and Structure :
● WWW
● Domain
● Website Language & Technology 
● One Page Website
● Strategic Design of Home Page 
● Strategic Design of Products & Services Page
● Portfolio, Gallery and Contact Us Page 
● Call to Action (Real Engagement Happens) 
● SEO Overview
● Website Auditing
● Designing Wordpress Website
www.aswebworks.com | [email protected] | +91- 78887-07384 
Search Engine Optimization (SEO) :
● Understanding SEO ● Mobile SEO
● SEO Keyword Planning ● eCommerce SEO 
● Meta Tags and Meta Description ● Using WebMaster Tool
● Website Content Optimization
● Backlink Strategies 
● Internal and External Links
● Optimizing Site Structure
● Keywords in Blog and Articles
● On Page SEO
● Off Page SEO 
● Local SEO 
www.aswebworks.com | [email protected] | +91- 78887-07384 
Social Media Optimization (SMO) :
● Understanding SMO
● Create Business Page 
● Manage Business Page 
● Publish Post
● Getting New Likes
● Creating a Group
● Sharing Strategy
● Setup Messanger Platform
www.aswebworks.com | [email protected] | +91- 78887-07384 
Social Media Marketing (SMM) :
● Profiles and Pages
● Business Categories
● Getting Assets Ready
● Facebook Business Manager 
● Ad Accounts Configurations
● Facebook Ad Structure
● Create Ad - Targeting,Budgeting,Creative 
● Content and CTA
● Boosting Page Posts
● Similar Ads and Audiences
● Tracking Pixels Code
www.aswebworks.com | [email protected] | +91- 78887-07384 
Email Marketing for Business :
● Email Machine – The Strategy
● Email Example – Topic
● Email Example – Intro
● Offers Announcements 
● Create Funnels
● Re-Engagement
● Check Reports
● Retargeting
● Auto Responder
www.aswebworks.com | [email protected] | +91- 78887-07384 
Course Delivery Method :
Online live Training from Experts
Duration: 3 Months
Timing: 2 hrs (Monday - Friday)
100% Practical
No Recorded Videos
www.aswebworks.com | [email protected] | +91- 78887-07384 
Benefits :
Certification
Web Space for 6 Months
Working on Live Projects
Hiring at AS Webworks if eligible
www.aswebworks.com | [email protected] | +91- 78887-07384 
How to Enroll ?
Call or WhatsApp: +91-78887-07384
or
Enroll Now
www.aswebworks.com | [email protected] | +91- 78887-07384