Google Ads Presentation 2024
                     Google 
Ads 
Presentation 2024
Boost your Ads by Planning with Google
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O v e r v i e w
1.Introduction
2.Campaign Goals
3.Types
4.Schedule and Deadlines
5.Budget
6.K.P.I
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Intoduction to Google Ads
Google Ads, formerly known as Google AdWords, is an online advertising 
platform developed by Google. It allows advertisers to display ads on Google's 
search engine results pages (SERPs) and across its vast network of partner 
websites. With billions of searches conducted on Google every day, Google 
Ads provides unparalleled reach and visibility for businesses looking to 
promote their products or services.
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Campaign Goals
Getting started with Google Ads is relatively 
straightforward. Briefly introduced the campaign 
structure here  below.
Account Setup
The first step is to create an account on the Google Ads 
platform and set up your billing information.
Campaign
You can create campaigns based on your advertising goals, 
whether it's driving website traffic, generating leads, or 
increasing sales.
Ad Group
Google Ads offers a variety of campaign types, including 
Search Network campaigns, Display Network campaigns, 
Video campaigns, Shopping campaigns, and App campaigns.
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Search
Types Display
In Google Ads we 
orgnize categores of Types of 
Products and Google Ads Video
Services for Ads in 
which we set Budget, Campaign
Location, Ad groups, 
and other setting in Shoppping
Campaign.
Apps
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Schedule & Posting
Lay out the timeline for the marketing activities and 
initiatives that will make the campaign succcesful.
01 02 03
In your Google Ads Click the Audiences, keywords, Write another 
account, click the and content drop down in the activity, deadline or 
Campaigns icon . section menu. milestone here.
04 05 06
Click Ad schedule. Click the pencil icon. , then Make your selections for 
select a campaign to specific days and times.
create an ad schedule for. Click Save.
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Budget & 
Bid 
Bid is the highest amount you 
Swilltinrg ato tpaey gy
01 Manual
Effective budgeting and bidding are critical for 
02 Automated maximizing the return on investment (ROI) of Google 
Ads campaigns. Advertisers must set realistic 
03 List the item and briefly explain it. budgets based on their advertising goals and allocate 
List the item and their budget strategically across campaigns and ad 04 briefly explain it. groups. Additionally, choosing the right bidding 
05 List the item and briefly strategy is essential for optimizing campaign explain it. performance and achieving desired outcomes.
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Key Performance 
Indicators
A key performance indicator (KPI) is a quantifiable metric 
that measures the performance or progress of specific 
business goals and objectives. Common KPIs include 
revenue, customer satisfaction, customer lifetime value 
(CLV), and conversion rate (CVR), and return on ad spend 
(ROAS). Measure brand impact.
KPI # 1
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GOT 
QUESTIONS
?Reach out.
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