Choosing the Right Social Media Platform for Your Business
                     Welcome to
digital marketing company in delhi, india
Choosing the Right Social Media 
Platform for Your Business
digital marketing company in delhi, india
Introduction
Too many options can be a curse, especially when it comes to marketing. 
We know that customers can be overwhelmed by a lot of options and 
decision-making, but the same can happen to the market. There are so 
many marketing channels and strategies that can be difficult for your 
brand to decide on the right ones. This is especially the case for social 
media networks.
Now if you looking for Social Media Marketing service then Codeaxia 
Digital Solutions help you, we understand the importance of social media 
marketing in promoting brands in any industry. You want to focus on social 
media platforms that are most likely to use your target audience -
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Facebook
If you only want a social media presence on one platform, Facebook can 
be a safe choice for you. A recent study by the Pew Research Center found 
that Facebook is the most widely social media platform, with a broad base 
of population user base representatives. Facebook boasts of over 2 billion 
active social media users per month and is generally suitable for every 
type of industry and business. Brands can create their own Facebook page 
and share written, audio and video content, which followers can attach.
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Instagram
Owned by Facebook, Instagram is used by more than 800 million active 
users to share photos and videos. More than 50% of users follow at least 
one brand, making it a great way for the market to talk to its audience. As 
a visual platform, it is tailored to brands that can showcase physical 
products and locations. However, service-based businesses can also find 
creative ways to show off their brands, their people, and their customers.
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Twitter
Twitter is suited to instant and real-time updates, trending news and 
sharing opinions. Users can follow accounts if they want to notify them of 
updates in their Twitter feed. Tweets are usually a maximum of 140 
characters long and can be liked, commented or retweeted. Pictures and 
videos can also be shared on Twitter. Hashtags are also used to classify 
content using keywords or trending topics.
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LinkedIn
One in four social media users have a LinkedIn account. This platform is 
used equally by men and women and is going beyond B2B marketing 
online suits or job hunting tools in particular. LinkedIn posts and articles 
generate 15 times more impressions than job-related content. It has more 
than 250 million active users each month, most of which are college-
educated.
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YouTube
According to HubSpot, nearly one-third of all online activity is spent 
watching videos with YouTube, and it has more than a billion active users, 
accounting for most of them. The platform is comprehensive with access 
to 76 different languages. With loads of advertising options on this 
platform, almost one in every two marketers has included it as part of 
their promotional and content strategies. It is used equally by men and 
women with 25-44 year olds having the largest user group.
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Pinterest 
This platform is designed to display inspirational images similar to the 
concept of a vision board. It is preferred by two times more female users 
than women than men. Pinterest users are more likely to change to buy 
on this platform than users on other networks. An amazing feature of 
Pinterest is its Buyable Pins that allows users to buy products directly 
without ever leaving the app.
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Snapchat
The days have come when Snapchat only appealed to self-obsessed 
teenagers. Over the years, use has increased overall and especially in 
ageing groups. Brands are also designed for its popularity and fun-loving 
filters. It has about 300 million active monthly users with the largest user 
group ever to be young and women of 18-24 years.
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ABOUT US
CODEAXIA Digital Solutions is a digital agency based out of Delhi/NCR. 
We provide valuable & economical digital solutions for the customers in 
areas such as website designing, development & maintenance, graphic 
designing, digital marketing and mobile applications development.
We follow an approach that is truly collaborative. Our team values your 
opinion and experience. Just state your requirements and we provide 
services to bring you the best results.
Codeaxia Digital Solutions
CODEAXIA provides best solutions for –
Web Designing
Web Development
Ecommerce Web Development
Digital Marketing
SEO Services 
Social Media Marketing
Graphic Designing
Mobile App Development
We follow an approach that is truly collaborative. Our team values your 
opinion and experience. Just state your requirements and we provide 
services to bring you the best results.
Codeaxia Digital Solutions
Codeaxia Digital Solutions
Codeaxia Digital Solutions
Thank You
For Your Attention
Codeaxia Digital Solutions