How to Develop Your Content Marketing Strategy
                     Welcome to
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How to Develop Your Content 
Marketing Strategy
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Introduction 
It would probably be fair to say when there is no quick fix of marketing or 
silver tablets. Having, and implementing, marketing success depends on a 
solid strategy that incorporates traditional, digital and social media 
strategies. In 2020, brands will look the latest in social media platforms 
and digital trends to help stay ahead of their rivals. And when marketing 
trends come and go, one thing is to stay in 2020 and it's content 
marketing.
 
It cites a series of compelling statistics in which content marketing 
generates more than three times as many outbound marketing takes 
place and costs are more than 60 percent lower. That being said, content 
marketing has only come a long way from developing a blog post and 
sharing it on social media and also hire a social media marketing services 
agency to help your online growth, Our content marketing tips are given 
to give an edge to your brand this year.
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Be clear about the purpose
of content marketing
Content marketing is a strategic marketing approach that focuses on 
creating and distributing valuable, relevant and consistent content to 
attract and maintain a clearly defined audience, and ultimately, to drive 
profitable customer action," says the Content Marketing Institute. A 
simple way to say this is that it involves creating and sharing relevant and 
useful content that doesn't explicitly promote a brand.
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Use a variety of
content formats
Beyond the above, it is important that content is content designed for 
different points of buyer travel or sales funnel. Your content should 
provide fuel to move a possibility toward purchase. Some types of content 
work better than others depending on whether the probability is at the 
awareness, assessment or purchasing level, or if you're nurturing existing 
customers.
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Ensure you have the
skill sets you need
When you expand content primarily by having blog articles, you'll need to 
ensure your marketing team, whether at home or on outsource, have the 
appropriate skill set. The digital marketing expert will need the following 
skills.
@ Video and audio production and editing
@ Graphic design
@ Content optimization, distribution, and promotion
@ Campaign management
@ Communications and branding
@ Analytics, metrics, and reporting.
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Keep it original
Where possible you should try to create your own content with your own 
resources or by partnering with a like-minded organization. Publishing 
content in partnership with another brand with a similar goal can help 
expand your reach and spread workload and costs.
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Distribute and Automate
If you go through the hassle of creating great content for your brand, you 
should make sure you have a solid distribution strategy. This is where your 
social media strategy will come into practice. While creating social media 
content will be a core part of your content marketing strategy, your other 
content is also the source of additional social media posts.
If you create a video, podcast, e-book, blog article – it doesn't really 
matter what kind of content it is – they can all be distributed and 
promoted through social media, and again through other channels like 
email.
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ABOUT US
CODEAXIA Digital Solutions is a digital agency based out of Delhi/NCR. 
We provide valuable & economical digital solutions for the customers in 
areas such as website designing, development & maintenance, graphic 
designing, digital marketing and mobile applications development.
We follow an approach that is truly collaborative. Our team values your 
opinion and experience. Just state your requirements and we provide 
services to bring you the best results.
Codeaxia Digital Solutions
CODEAXIA provides best solutions for –
Web Designing
Web Development
Ecommerce Web Development
Digital Marketing
SEO Services 
Social Media Marketing
Graphic Designing
Mobile App Development
We follow an approach that is truly collaborative. Our team values your 
opinion and experience. Just state your requirements and we provide 
services to bring you the best results.
Codeaxia Digital Solutions
Codeaxia Digital Solutions
Codeaxia Digital Solutions
Thank You
For Your Attention
Codeaxia Digital Solutions