Social Media Strategies for Your online Business
                     Welcome to
Codeaxia Digital Solutions
Social Media Strategies for Your 
online Business
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Introduction
Many businesses can use the benefits of social media strategies to 
optimize their position in the digital market. With 3.484 billion social 
media users worldwide, having a solid social media strategy can help your 
business. Depending on the target audience of your business, having the 
right social media marketing strategy will make a difference in reaching 
your desired audience and increasing your social media revenue.
The question is, how can you use the power of social media in your 
marketing efforts, and what social media strategies should you use? Here 
we will help you reach your social media goals in 2020 and here we as a 
social media marketing company in delhi ncr, India we understand the 
importance of social media marketing in promoting brands in any 
industry-
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Video Marketing
Different types of content will enhance the effectiveness of your social 
media strategy. Along with video, diverse social content on your social 
profiles improves engagement; This includes infographics, giraffes and 
other immersive experiences. Using the video will increase the likelihood 
of people connecting to your content. The amount of video consumption 
has increased.
Every week in 2019 78% of people watch videos online, this alone should 
encourage you to use this approach as part of your social media 
marketing strategy this year. Social media users are responding better to 
video content than traditional text. We can't ignore the fact that videos 
are selling and helping brands stand out. Here are some figures.
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These figures reflect the demand for video content in 2020 that your 
business can use. This study found that 53% of consumers want to see 
more video content from brands and businesses they follow, which 
provides great opportunities to market your business on various social 
media channels by creating video content in 2020. Different social media 
platforms are different for everyone to approach the marketing of their 
business. Knowing the social media platform used regularly by your target 
audience will help you understand where your video marketing efforts 
should focus.
If you own a small business, we suggest choosing and focusing 1 social 
media platform. You can also use Facebook stories, Instagram stories and 
Snapchat stories. The use of video advertising has seen a real flood on 
various social media platforms. Video marketing will increase your brand 
awareness and reach. Use this growth to bring your brand to more 
potential customers this year.
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Giveaways
You may have seen this strategy while scrolling on Instagram or watching 
Youtube videos. In addition to using the right hashtags, having a cheaper path 
will also increase your page's engagement. The algorithm of most social 
media pages measures the quality of a post by analyzing engagement. Many 
businesses have used this strategy to increase their engagement, pursuit and 
brand awareness.
Giving rewards to users by asking them to follow instructions such as sharing 
a picture of a contest, tagging their followers or following the page, can 
actually increase the number of your social media posts. After all, who 
doesn't like free stuff?
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Influencer Marketing
Using influencers as a method of reaching a wider audience on social 
media is a great social strategy. Creating a buyer's personality for your 
optimal customer can help make your vision clearer. The affected 
marketing industry is expected to make $15 billion by 2022. A lot of 
businesses are under the misconception that they need to use influencers 
to reach their intended audience with millions of viewers.
Surprisingly, this is not the case. Micro-effects are able to reach a target 
niche audience and according to this podcast through buffer, marketing 
using micro-effects will get a better conversion rate.
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Social Media Communities
You may not be familiar with this strategy but the social media community 
is not a new concept. The status of your business within social media 
communities will create brand awareness, engagement and brand loyalty. 
Users don't just want to buy from your brand, they also want to inform, 
build relationships and be part of the community. Creating a community 
will help people serve you/your community.
Find a place to talk about the product and even spread the word. It is 
important for businesses to allow communication between yourself and 
their users. Create a location where users can study, review and share 
insights on their case. This will bring about a significant change in your 
social media marketing strategy.
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Content Curation
In the age of digital marketing, consumers are now suffering from social 
media fatigue. Online content is overseen and it can be challenging to 
stand out in the sea of content. Posting regularly on your social media 
profiles will allow your audience to see more of your business so you can 
build better relationships.
Posting consistently quality social media content can be challenging, and 
curating can take a long time here content should be more SEO friendly 
and if you interested SEO  service we are a reliable and transparent 
SEO agency in Delhi that helps to improve the organic visibility of your 
website in search engines.
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ABOUT US
CODEAXIA Digital Solutions is a digital agency based out of Delhi/NCR. 
We provide valuable & economical digital solutions for the customers in 
areas such as website designing, development & maintenance, graphic 
designing, digital marketing and mobile applications development.
We follow an approach that is truly collaborative. Our team values your 
opinion and experience. Just state your requirements and we provide 
services to bring you the best results.
Codeaxia Digital Solutions
CODEAXIA provides best solutions for –
Web Designing
Web Development
Ecommerce Web Development
Digital Marketing
SEO Services 
Social Media Marketing
Graphic Designing
Mobile App Development
We follow an approach that is truly collaborative. Our team values your 
opinion and experience. Just state your requirements and we provide 
services to bring you the best results.
Codeaxia Digital Solutions
Codeaxia Digital Solutions
Codeaxia Digital Solutions
Thank You
For Your Attention
Codeaxia Digital Solutions