Adobe Analytics vs. Google Analytics
                     Adobe Analytics 
vs. Google 
Analytics
burtchworks.com
Adobe Analytics
Adobe Analytics offers many ways for 
integrating customer data with business 
processes. It is an essential and powerful 
tool for improving business.
monsterinsights.com
Google Analytics
 It is a web analytics tool, which is a part of 
Google Marketing Platform. It tracks traffic 
data on websites for analyzing and 
enhancing business.
crazyegg.com
Adobe Analytics
Adobe Analytics offers many ways for 
integrating customer data with business 
processes. It is an essential and powerful 
tool for improving business.
monsterinsights.com
Cost
Google Analytics is available for free, but there 
is also a premier version which offers 
customized features at a price of $150,000 
annually.
Adobe Analytics can cost $100,000 and more, 
which varies according to traffic volume and 
service.
neboagency.com
Using the analytic tools
Google Analytics can be used easily and does 
not require IT skills.
Using Adobe Analytics requires a professional 
skilled worker and includes a high amount of 
work since the analytics is customized.
threatpost.com
Real time Data
Real time feature of Google Analytics offers 
live traffic data and the content visitors are 
viewing.
Current Data feature of Adobe Analytics 
provides real time data with a short 
conversion delay.
accuranker.com
Hits
Google Analytics can help you get 10 million 
hits per month and up to 1 billion hits per 
month on the premium option.
Adobe Analytics can help to capture 
unlimited hits per month.
monsterinsights.co
m
Customer support
Google Analytics does not offer a direct 
customer support service, but instead there is a 
Help Centre, User Forum and a digital analysis 
course for understanding fundamentals
SiteCatalyst by Adobe offers 24/7 dedicated 
support along with guidelines and tutorials.
Data backup
You can keep data on Google Analytics for up 
to 25 months and cookie data limited to 30 
days
Adobe Analytics can store data as long as 
you’re a customer and cookies can be stored 
for 15 years.
adobeexchange.com
Common features
Common features in Adobe Analytics and 
Google Analytics are cross-session 
segments, sequential segments and e-
Commerce tracking.
monsterinsights.co
m