Career in Digital Marketing in Banking Sector.
                     Career in Digital Marketing in 
Banking Sector
BANKING SECTOR
The Banking and insurance sector is one of the top 
ones to contribute to a country’s economy. Hence, now 
it becomes an exigency to heighten online visibility by 
implementing Digital Marketing for Financial Services. 
However, being supersaturated with traditional 
marketing media, banking is the last sector to respond 
to Digital Marketing.
Source: Google Images
ROLE OF DIGITAL MARKETING
To beat the ongoing competition and reach out 
potential customers with top brand visibility, digital 
marketing is the gate that keeps your brand visibility 
update and minty fresh. By implementing digital 
marketing, banks can boost their social presence, 
target genuine customers and so on.
Source: Google Images
INTERNET BANKING
Ever since Internet banking facilities were 
implemented, the number of users/customers availing 
this facility has been on the rise. Hence, not 
considering digital banking features as part of a 
bank’s marketing strategy is simply not feasible 
anymore. 
Source: Google Images
SOCIAL MEDIA MARKETING
Most of a bank’s youngest adult customers won’t even 
consider joining a bank if they can’t find good 
information and references about the bank on social 
media. And customers aren’t satisfied with a basic 
account that’s barely logged in to either. They expect 
their banks to interact with them on social media and 
also provide them with valuable and relevant content.
Source: Google Images
EMAIL MARKETING
Email marketing is one of the best tactics to hold 
your old or existing customers and make them realize 
that you are in the active mode to serve them the 
best what they need most. Along with Email 
Marketing, Banking and Financial services can 
integrate a smart and intelligent live chat software 
applications into their websites to engage the 
customers.
RESPONSIBILITIES
This role has the responsibility for implementation and 
execution of the Digital Marketing strategy. The 
incumbent will spearhead acquisition, engagement and 
cross sell initiatives of the bank using digital channels 
as well as ensuring that programme, are seamlessly 
executed in line with global standards and that proper 
measures are established to track effectiveness of all 
marketing deliverables.
Source: Google Images
SALARY
The banking sector is known to pay good salaries, so 
you can expect to receive good packages and 
benefits when working for top companies. Promotion 
and transfer is also offered for the workers.
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REQUIREMENTS
Digital Marketing Manager with experience in 
Performance Marketing, Social Media & Content 
Marketing, SEO, SEM, Campaign Planning, Analytics, 
Digital Transformation. At least possess a Graduate 
degree, Preferably an MBA candidate.
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SKILLS NEEDED
Strong project management skills, execution 
orientation - able to execute and deliver results, 
independent, is a self-starter and able to work 
remotely with other markets conceptual thinking - 
able to structure and organize, ability to work in a 
performance driven marketing environment and good 
understanding of digital platforms
Source: Google Images