Coronavirus impact on Marketing Industry.
                     Coronavirus impact on Marketing 
industry
Businesses will struggle
 Businesses are going to struggle for well over a year because they 
will have to make up for their losses. When companies like Apple 
shut down their stores to help reduce the spread, it means less 
income and less profit. Sure they are able to pay their employees 
during their temporary shutdown, but not all companies have their 
bank balance and most won’t be able to do the same.
Source: Google Images
Organic traffic is low
 It has been observed that organic traffic for most websites like 
e-commerce was lower than usual as people aren’t buying more 
of non-essential goods like clothes and gadgets, as they focus on 
staying home and stocking essentials.
Source: Google Images
Drop in conversions
 From a conversion rate standpoint, there has been drops in most 
industries as well. Even the financial sector, which had big traffic 
booms in traffic, dropped in conversions. The travel and 
hospitality industry has been badly hit by closing down of 
borders, lockdowns and travel bans.
Source: Google Images
Pay-per-click data
 Big dips in the number of people searching for things like flights or 
hotels have been seen, but we didn’t see a drastic drop in CPC but 
we did see a big increase in cost per acquisition. In other words, you 
can still roughly pay the same amount per click, but the cost per 
conversion has been going up for most industries
Source: Google Images
Traditional marketing takes a hit
 The advice to stay inside and limit all unnecessary outings is 
likely to lead to a notable decrease in out of home ad spend, with 
brands opting to focus on online, digital ads instead. TV has also 
been affected, with many businesses cutting TV ad spend as a 
precautionary measure. 
Source: Google Images
Cancellation of events
 Large sporting events and tournaments have already been 
cancelled, and sponsorship deals have been cut. Even the 
Tokyo Olympics 2020 and Euro 2020 have been postponed by a 
year, which will cause significant losses.
Source: Google Images
Online marketing may increase
 There will be a huge increase in digital ad spend over the next few 
months as consumers will naturally be spending more time online, 
especially choosing to shop online versus leaving the house.
Source: Google Images
More spending on social media
 Due to increased use of social media, spend across the social 
platforms is likely to increase. With more people on their phones, 
looking for engaging content to keep them busy as they try to 
tackle the emotional burden of self isolation, social media will 
become a daily routine that people need to keep them grounded, 
give them a sense of community and regular updates on the 
global crises.
Source: Google Images
For content creators
 As content creators, providers or facilitators, we have a unique 
responsibility to be conscious of the content that we publish at this 
time. Consumers need support from the brands they love, and social 
media provides a great vehicle to deliver that. People are turning to 
their most trusted brands to lead the way and deliver content that 
shows true consideration for the consumer.
Source: Google Images