Difference between Facebook ads and Google ads
                     
PowerPoint Presentation



Image Source:- Search Engine Journal.com


Table Of Content

• Google ads.
• Facebook ads.
• Difference between Google and Facebook ads.

• Reach.
• Cost.
• Targeting Audience.
• Audience Profiling.


Google Ads 

• Google Ads developed by Google. It is a platform to do 
online advertisement.

• With the help of Google ads advertisers are able to display 
brief ads, services and products to web users by paying some 
amount.

• Google Ads works on cookies and keywords which 
determined by advertisers.

• It works on Pay per Click  method like when user click on 
Ads then advertisers will pay for that Ad.


Facebook Ads 

• Facebook Ads come under Social Media Advertising.
• It is also for online advertising but it focus on social 

networking services.
• Social Media Advertising works on Social Media 

Targeting method. 
• Social Media Targeting method use profile data to deliver 

advertisements.
• Advertiser can use Facebook Ad Manager to post Ads and 

also set Characteristics, On the basis of these 
Characteristics Target market will define.


Difference between Facebook and Google Ads

Reach:-
• By using these two platform you can reach to Everyone.
• More than 1 billion Users are online on Facebook in very 

month.
• Google handle 5.5GB per day and 2 trillion per year.


Cost

• Google Adwords is more Expensive than Facebook ads.
• By a study Google charges $2.75 to reach 1000 users 

while Facebook charges $0.25.


Image Source:- jellymetrics.com


Targeting Audience

• Facebook Targeting audience based on People age, 
Gender, Geo-location and their interest.

• Google Targeting audience based on Geo-location, 
Context and Search intent.


Audience Profiling

• In Facebook, audience profiling based on what audience 
like and who they are .

• In Google, audience profiling based on what audience are 
searching for that moment.


Thank You