E-Mail Marketing, works in 2020?
                     Email Marketing, works in 2020?
Mobile browsing
• Across digital marketing channels, you’ll be 
noticing changes that are designed not just to 
optimize for mobile, mobile browsing has now 
surpassed desktop browsing in terms of 
percentage traffic, tying right back into the 
argument for simple, mobile-optimized copy. Make 
your point quickly and concisely 
Source: Google Images
Minimalistic approach
• Superfluous copy is a bugbear of all copywriters. 
With the shift towards mobile usability and 
readability, concise copy and clear design are now 
paramount. Simpler email design is about easy to 
consume, scanable content that can be digested 
fast
Source: Google Images
AI is the future
• Artificial Intelligence seems to scare a lot of 
marketers, particularly those who spent most of 
their career in traditional forms of marketing and 
advertising. In truth, most of the AI that is 
discussed in the marketing world concerns the 
automation of processes. Marketing automation is 
centered around providing the most relevant 
content at the most suitable time.
Source: Google Images
Trust email marketing
• Many have been surprised by how email 
marketing has resisted some sizable external 
threats such as  the rise of social media, it 
continues to serve as such a key communication 
channel for digital marketers, despite all the 
technological advances.
Source: Google Images
Data-driven marketing
• The technology in AI systems goes above and 
beyond anything email marketers have previously 
had access to. A/B testing is a fantastic means of 
optimizing the wording and content of your emails 
to provide the greatest possible levels of 
engagement and ROI. 
Source: Google Images
Everyone uses email
• By 2022, it is estimated that 4.25 billion email users 
will maintain 1.86 email accounts on average. As of 
2019, 4.33 billion people have internet access 
worldwide and 3.93 billion use email. It’s common for 
people to have two or more active email addresses, 
for personal things like social media and another for 
work or business.
Source: Google Images
Easy to design
• For small businesses, this is huge because you 
can create amazing email marketing campaigns 
on the same level as big-box brands with no 
knowledge of coding.  Email marketing remains 
one of the easiest ways of marketing.
Source: Google Images
Best way to promote
• Email is one of the best ways to promote all your 
other marketing strategies because it gives you a 
direct line of communication with your audience. 
Most email service providers have premade 
footers with social media icons for you to include 
links to your Facebook, Twitter, or other social 
pages. 
Source: Google Images
Taking control of audience
• Email service providers don’t hold your audience 
hostage and make you pay to access analytics. 
You can easily learn about your subscribers and 
use that information to improve the performance 
of your future campaigns.  Plus, you can identify 
patterns, trends, and possible new markets.
Source: Google Images