Uploaded on Sep 17, 2019
Presentation on "How to use Google News Optimisation to boost the website's traffic"
How to use Google News Optimisation to boost website's traffic
HOW TO USE GOOGLE
NEWS OPTIMIZATION TO
BOOST WEBSITE'S TRAFFIC
www.searchenginejournal.com
GOOGLE NEWS OPTIMIZATION
•Google News became more advance after it launched its
Beta version in 2002.
•It also enhances the optimization feature for your
networking site.
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GOOGLE NEWS OPTIMIZATION
•But, the fact is that Google news keeps its some feature as
it is.
•Here are some ways you to utilize Google News
optimization.
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1. Keyword research
•Start news optimization by conducting keyword
research.
•It will assist to know what is trending.
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2. Clear and Stable headlines
•Make use of proper headlines.
•Google focuses on the headline/titles used to determine
SEO ranking.
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3. Formatting of Text
•Proper formatting of content makes your news favorable
to read.
•Also, fragmenting information makes it eye-catching.
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4. Subheads
•Have you heard about subheads?
•Well, they are very useful to add some extra keywords
in your headline.
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5. Use Visuals
•Make sure that you will not miss adding some related
photographs/videos to the news.
•Because Google cares about those visuals while deciding
the ranking of your news site.
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6. Reference
•Use some links or references that will add some extra
information about your news.
•Adding proof of whatever you broadcast makes you get
more worth readers.
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Conclusion
•There are many other ways to Google optimization of
your news.
•The ways get modified but some remain the same though
a year passes.
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