Growth of Marketing Industry from 2017 to 2020
                     Growth of Marketing Industry 
from 2017 to 2020
Local SEO
• The percentage of searches with the SERP element Local 
increased from 2016 to 2019 from 15% to 39%. 82 percent 
of smartphone shoppers conduct ‘near me’ searches. There 
has been a 900% increase in searches that contain “___ 
near me today/tonight” over the last two years. 
Source: Google Images
Voice search
• 65% of 25-49 year old speak to their voice-enabled devices 
at least once a day. Voice is expected to be a $40 billion 
channel by 2022. Smart speaker shipments grew nearly 
200% YOY in Q3 2018 globally. By 2020, 50% of all online 
searches will be voice searches. 
Source: Google Images
Content marketing
• The global content marketing industry is projected to enjoy a 
compound annual growth rate of 16%.
• Spanning the period from 2017-21, three key growth-drivers 
for the industry are building brand awareness, lower costs 
than traditional advertising and an increased conversion rate.
Source: Google Images
Facebook marketing
• Facebook is the #1 social channel used by marketers, with 
the highest return on investment. Facebook is the second 
most-used platform globally, followed by YouTube. 18% of 
marketers currently use Facebook Groups.
Source: Google Images
Visual content
• In 2018, 88% of marketers said they included visuals in 
over 50% of the articles that were published. Visual 
assets are the single biggest content contributor when it 
came to social media in 2017. 20% of people will read the 
text on a page, but 80% of people will watch a video. 
Source: Google Images
Video marketing
• 81% of marketers are optimizing their social videos for 
mobile viewership. Having a video thumbnail in the 
search results can double your search traffic. Video drives 
a 157% increase in organic traffic from SERPs. Video will 
represent 82% of all IP traffic in 2021. 
Source: Google Images
Ad blockers
• As of 2020, $35 billion of global digital ad spend will be lost 
yearly due to the growing use of ad blockers.  83% of people 
say that although they want to filter out obnoxious ads, they 
realize not all ads are bad and that they can be useful. Ad 
blocking in the US has increased from 15%-30% in the last 
four years. 
Source: Google Images
Messaging apps for marketing
• By 2021, an estimated 2.48 billion people are expected to have 
messaging apps. The most popular mobile messenger app 
globally as of July 2018 is WhatsApp. In 2020, the average 
revenue from messaging apps is expected to be more than $15 
per user and the average revenue from messaging apps per 
user is expected to be driven by chatbots. 
Source: Google Images
AI in marketing
• Only 15% of enterprises are using AI as of today, but 31% 
are expected to add it over the next year. AI use grew by 
270% over the last four years. 87% of companies that 
have adopted AI use it to improve their email marketing. 
Source: Google Images