What happens to Hike, The Made-In-India messaging app.
                     WHAT HAPPENS 
TO HIKE, THE 
MADE-IN-INDIA 
MESSAGING APP
INTRODUCTION
• Hike StickerChat, the messaging app, which 
was owned by Bharti Enterprises has officially 
shut down. 
• The news was first revealed by its founder and 
CEO Kavin Bharti Mittal on January 6 on Twitter. 
Source: indianexpress.com
2
COMPANY PROFILE
• Bharti Enterprises Limited, is an Indian 
multinational Conglomerate Company 
headquartered in New Delhi, India. It was 
founded in 1976 by Sunil Bharti Mittal. 
Source: indianexpress.com
3
TWEET IS GOING VIRAL
• Now after the WhatsApp controversy, his tweet 
is going viral. The app has been since removed 
from the Google Play Store and Apple’s App 
Store.
Source: indianexpress.com
4
REASON BEHIND HIKE’S 
SHUTDOWN 
• Despite an increase in demand for homegrown 
apps, the reason behind Hike’s shutdown is still 
unknown.
Source: indianexpress.com
5
WHAT ABOUT USER 
DATA?
• Users can download their data inside the 
application. However, the announcement does 
not mean an end to other apps in development 
by the company.
Source: indianexpress.com
6
VIBE AND RUSH
• Mittal announced that the company will be 
focusing on Vibe and Rush, which will use Hike 
emojis and include minigames. Vibe, for 
instance, is an invite-only community.
Source: indianexpress.com
7
RESPONSE FROM USERS
• Mittal said that in his tweet that already 
1,00,000 people have applied for Vibe. On the 
other hand, Rush is available for download on 
iOS and will soon go live on Play Store as well.
Source: indianexpress.com
8
USER-ORIENTED APP
• Mittal feels that India won’t have its own 
messenger as the global effects are too strong. 
• He also praised Telegram and Signal for being 
more user-oriented.
Source: indianexpress.com
9
REBRANDING
• The virtual space was earlier a part of Hike. 
Now, Vibe by Hike will be a rebranded version 
of Hikeland.
Source: indianexpress.com
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AVAILABLE OF VIBE
• Mittal has not given an official date when the 
two will be made available. He claims that Vibe 
already has 100,000 people waiting for invites 
to join the community.
Source: vibe.fun
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