Latest Trends and Challenges in SEO 2020.
                     Latest Trends and Challenges 
of SEO in 2020
Voice search
• With the growing trend of Siri and Alexa, people are 
now moving towards the era of voice search. SEO has 
to be focused on keywords used for voice search.
searchengineland.com
Featured snippet
• A featured snippet is a summary of an answer to a 
search query. Google displays it at the top of the SERP 
result, above paid and organic ads. They’ve been around 
for a few years and have led to significant changes in 
Google’s search engine result page.
ahrefs.com
More influencers
• Influencers are expected to dominate the marketing 
sector, as working with an influencer helps you 
generate traffic, increase your online visibility and 
amplify your content reach.
socialmediaweek.com
BERT
• BERT (Bidirectional Encoder Representations from Transformers) 
enables anyone to train their own question answering system. This 
is the first major change Google has made to its search algorithm 
and SEO marketers who apply BERT models increase their chances 
of ranking on the first page for featured snippets in Google SERP.
seroundtable.com
Digital experiences
• Page load speed is an important ranking factor. Great content 
means nothing if your web page doesn’t load quickly or you 
have a complex user interface, as customer experience 
invariably affects search ranking because only users who have 
a good user experience will spend time on your website.
Video content
• Video is the new king of content. Google loves video. It’s 
a crucial part of your SEO strategy and digital marketing 
efforts. Create helpful YouTube videos that support 
existing content, as you may get higher traffic when 
Google indexes your video.
searchenginejournal.com
Content length
• Only high-quality content can help you beat the 
competition to page 1 ranking. But you will also have 
to consider quantity alongside quality, that’s because 
web pages with long-form, high-quality content enjoy 
more visibility.
marcixx.com
Mobile search
•  87% of internet users are on mobile phones and 40% of 
transactions occur on mobile. You can’t get far on search 
engine results if you haven’t optimized for mobile. Think 
beyond responsive designs to rich snippets.
searchenginejournal.com
E-A-T
• In 2020, Google will continue to look at the overall 
reputation and E-A-T (Expertise, Authoritativeness, and 
Trustworthiness) of a given company and the individuals 
who publish content for it, those companies with a poor 
reputation will have a tough time.
searchenginejournal.com