PAYTM LAUNCHES ITS OWN MINI-APP STORE
                     PAYTM LAUNCHES ITS 
OWN MINI-APP 
STORE
PAYTM GOOGLE ROW
• The launch of the store follows the payment 
app being temporarily removed from 
Google’s Play Store on 18 September for 
violating developer guidelines on real-
money gaming.
Source: The Quint
GOOGLE’S MANDATION 
• While the removal of the app may be a 
trigger, Paytm’s move is perhaps a direct 
fallout of Google mandating that developers 
listed on its Play Store use its billing service. 
Source: ET Rise
IN-APP BILLING SYSTEM
• Google levies a 30% commission on any 
transaction made for a digital product or 
service through its in-app billing system.
Source: Livemint.com
MINI-APP STORE 
• Paytm said the mini-app store will help 
developers take their products to the masses 
and is providing listing and distribution of 
these mini-apps within its app. 
Source: Livemint.com
PhonePe
• Rival PhonePe launched its in-app platform 
in June 2018 and rebranded it to PhonePe 
Switch in October 2019.
Source: Entrackr
INDIAN APP STORE TO CHALLENGE GOOGLE
• Startup founders such as Paytm’s Vijay 
Shekhar Sharma and Razorpay’s Harshil 
Mathur, along with 50 other founders, 
discussed the possibility of building an 
Indian app store to challenge Google.
Source: Livemint.com
WHO JOINED PAYTM?
• More than 300 apps, including Decathlon, 
Ola, Rapido, Netmeds, 1MG, Domino’s Pizza, 
FreshMenu, NoBroker, have joined the 
Paytm app store.
Source: The Mobile Indian
INTERNET AND MOBILE ASSOCIATION OF 
INDIA 
• In a separate move, industry body Internet 
and Mobile Association of India (Iamai), 
which has many startups as members, 
sought a collective strategy to tackle the 
issue. 
• In a note on 29 September, Iamai said it is 
seeking a meeting with its founder members 
to understand their concerns and to resolve 
them.
Source: The News Minute
DOMINANCE OF GOOGLE
• Google’s stand in courts is that it does not 
need RBI authorization as it is not a payment 
system operator and, here, it is mandating 
that Indian apps use only Google’s 
proprietary billing and payment systems. 
• Google should not exercise its dominant 
position, rather allow a level-playing field for 
everyone.
Source: Jewish Business News
ALTERNATIVE TO GOOGLE
• The Indian developers plan to lobby the 
government and come up with an 
alternative to Google. 
• In fact, the government is planning to ramp 
up its Mobile Seva app store, which has 
mostly catered to MSMEs, to act as an 
alternative to Google and Apple’s platforms.
Source: Express Computer