Performance-based Marketing and How Artificial Intelligence transforms Performance Marketing
                     Performance-based  Marketing  and  How  Artificiiall  
Intelllliigence  transforms  Performance  Marketing
INTRODUCTION
• Performance based marketing or affiliate marketing is a 
method of advertising using the Internet.
• This benefit the businesses which seek for advertising 
platforms, as they do not have to pay for large audiences. 
Source: TopRank Blog
SMALL BUSINESSES 
• Performance based marketing is particularly attractive to 
small businesses with small budgets, who can use the Internet 
to reach their customers. 
• This type of advertising can be purchased from a wide variety 
of web-publishers.
Source: Marketing Land
 PERFORMANCE BASED MARKETING 
PAYMENTS
• Cost Per Thousand views: in this case the price will depend on 
how often the ad is displayed to a user.
• Cost Per Click: The purchaser pays for every click on the ad.
• Cost Per Lead: Payment for whenever a customer provides 
contact information.
Source: Business News Daily
HOW PERFORMANCE MARKETING TOOK 
PLACE
• Google led the way to revolutionize the traditional ways of 
marketing and advertising with its introduction of online real-
time bidding.
• Google’s efforts gave birth to what has now come to be 
known as Performance Marketing.
Source: Freepik
From Traditional Marketing to Performance 
Marketing to Machine Learning
• Advertisers are now fighting it out for a temporary and virtual 
ad space provided by Google instead of traditional ad real 
estate.
• Google brought in on-going optimization in marketing and ad 
spends and an unprecedented control over it.
Source: Salesforce
ADVANTAGE
• Credible data and analytics led decision making brought in 
accountability and made marketing role a reality.
• This was a win-win for everyone involved : marketers and 
advertisers, publishers and even the audience.
Source: Maruti Techlabs
PRESENT SCENARIO: THE WORLD OF CHATBOTS
• We  are well acquainted with voice-based searches, chatbots 
for various purposes, speech recognition.
• All of it is machine-learning. And it is here not to just stay, but 
to scale.
Source: Technology Advice
AI IN MARKETING
• AI is shaping up our behaviours and consumptions patterns 
like never before.
• Scale is what we need to succeed in today’s world; AI is what 
we need to scale.
Source: Pinterest
RELATIONSHIP BETWEEN AI AND DIGITAL 
MARKETING
• AI as part of digital marketing is now a reality, offering a range 
of benefits and options. Let’s see how exactly we can use 
artificial intelligence in our digital marketing.
Source: VGlobal
HOW AI IS TRANSFORMING DIGITAL 
MARKETING?
• Recognize and analyze
• Application of AI chat bots
• Email marketing
• AI digital advertising
•  Marketing content
Source: Business News Daily