Procedure to do MBA in Digital Marketing.
                     Procedure to do MBA in Digital 
Marketing
Course
• MBA in Digital Marketing is a 2 years full time 
graduate course which is divided into 4 semesters. 
Digital marketing is the promotion of brands or 
products via one or more forms of digital media.
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What does it include?
• This course in digital marketing provides students with 
the technical foundation and digital literacy necessary 
to market goods and services on the internet. They will 
also learn how to implement, plan, and evaluate digital 
marketing strategies.
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Fees
• The average annual course fee ranges anywhere 
between INR 17,000 to 7 lakhs depending upon the 
institute offering the course. There are several 
institutes across the country offering this course.
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Eligibility
• For pursuing MBA in Digital Marketing the candidate 
must be a graduate (cleared 10+2+3) in any discipline or 
equivalent from a recognized university. No separate 
entrance exams are conducted for admission to Digital 
Marketing as it is taught under MBA
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Examinations
• Some of the important entrance exams one can 
appear for admission to Digital Marketing/ BBA or 
MBA in Marketing are CAT, XAT, SNAP, MAT, CMAT etc. 
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Admission Process
• The selection of candidates for different programme 
happens in two stages and has three components of 
assessment. Students can appear for the National 
entrance test (NET). Based on the performance in the 
NET examination, short listed candidates are called for 
the Pre Interview Test and Personal Interview (PIT/PI).
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Top institutes
• Some of the top institutes offering MBA in Digital 
Marketing are IIM Calcutta & Bangalore, Xavier School 
of Management, Jamshedpur, PESIT, Bangalore etc.
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Career prospects
• Graduates who complete MBA in Digital Marketing can 
work as Market research analyst, Public relations manager, 
Sales manager, Brand manager, advertising manager etc.
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Summary
• Digital marketing is becoming main stream in India. 
Businesses did not take digital marketing seriously. In 
fact, if graduates do not have a digital marketing strategy 
and an online presence customers are bound to shy away 
from them and buy from a competitor.
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