Responsive search ads
                     All about 
Responsive Search Ads
What are responsive search 
ads?
In the growing world of technology, everyday there are new ideas 
and technical solutions being invented and researched upon, 
which make things easier and better for us. Google has now 
launched ‘Responsive search ads’, a part of its online advertising 
program called Google Ads, with which businesses can earn 
customers online by advertising their website, whenever you 
search for something on Google.
beuniquegroup.com
Advantages
• Website owners and creators can have access to more 
potential customers by providing multiple headlines and 
descriptions.
• Google Ads uses mathematical permutations to arrange the 
headlines and description in more than 40,000 ways, so 
that the website ad reaches out to maximum number of 
people
• More the number of headlines and descriptions, greater is 
the access that Google provides the potential customers 
whose search matches closely with the business.
• The website also gets an opportunity to be shown up in 
more relevant searches, thereby attracting customers.
How to do it?
Using Google’s responsive search ads is very simple. Simply login 
to the website’s Google Ads account, select Ads & Extension 
from the page menu and click on Responsive search ad.
The final URL and display path text of the website has to be 
added. A preview of the ads will be shown.
A minimum of 3 headlines is to be entered, with a maximum of 
15. Descriptions also should be entered, which is a minimum of 
2 and maximum 4 descriptions.
Tips
• Enter as many headlines as possible. More the number of 
headlines, better will be the outreach of the advertisement.
• Try providing unique headlines, which will let Google Ads 
make more relevant ads and hence increase performance.
• Ensure that the service benefits or solutions are highlighted.
• Headlines and descriptions entered should be of different 
lengths
• Use keywords and be more creative while entering the 
headlines and description.
Here is an example of the responsive 
search ad.
searchengineland.com
Performance of the responsive 
search ad
• It is possible to obtain a report on the performance of the 
Responsive search ad which will give a detailed statistical 
report of all the ad combinations that were shown and the 
number of times the website was clicked using the ads.
• It will help the page owner and developers to work on 
increasing ad count and improve the performance by changing 
keywords, headlines or descriptions accordingly.
It’s really exciting to see how technology is evolving, particularly 
online advertising which is changing the future. The combination 
of machine learning and Artificial Intelligence in Google’s 
advertising platform will be a real game-changer.
It will have a great potential for future advertisers using Google 
Ads.
lyfemarketing.com