Role of Negative Keywords in Google Ads
                     Role of Negative Keywords in 
Google Ads
adespresso.com
Tips
 Choose negative keywords carefully and it 
shouldn’t be too many, so that you don’t lose out 
on potential customers. Too many negative 
keywords will lead to your ads reaching out to 
fewer people. 
youtube.com
What are negative 
keywords?
 Negative keywords or phrases that allow you to 
exclude your ads from specific search words. It’s 
a way of telling Google to exclude your ad being 
shown for certain words.
youtube.com
How do they work?
 You can add a list of negative keywords and 
Google will not show your advertisement 
when users search for these words.  
youtube.com
Why negative keywords?
 When your advertisement is triggered for a 
certain word, and is irrelevant to your website 
and does not bring business, it will lead to 
losses.
boldinternet.co.uk
Benefits
 Negative keywords helps in getting rid of 
irrelevant ad search and losing money on ads that 
don’t help in increasing business. It will also help 
to save money.
tengoldenrules.com
Benefits
 Having an extensive list of negative keywords will 
help to target more potential customers and 
increase accuracy. The ads you pay for will then 
be worth for the price.
ppcland.com
How to do it?
 Keeping your business model in mind, search for 
words on Google Ads keyword planner and look 
out for words which will not help your business.
adzooma.com
How to do it?
 Go to Google Ads settings and enter these 
keywords which you want to exclude from your 
ad campaign. Google’s search algorithm will do 
the rest of the work.
adespresso.com
Increase your ROI
 Return on investment (ROI) is key to making your 
business more profitable. Using negative keywords 
for Google Ads will let you pay for the ads, which 
are most likely to bring you business.
ppcexpo.com
Tips
 Choose negative keywords carefully and it 
shouldn’t be too many, so that you don’t lose out 
on potential customers. Too many negative 
keywords will lead to your ads reaching out to 
fewer people. 
youtube.com