All about Search Engine Optimization.
                     All about Search Engine 
Optimization
SEO
• SEO stands for Search Engine Optimization, which is the practice of 
increasing the quantity and quality of traffic to your website through 
organic search engine results. All major search engines such as 
Google, Bing and Yahoo have primary search results, where web 
pages are ranked based on what the search engine considers most 
relevant to users
Source: Google Images
How it works?
• Google has a crawler that goes out and gathers information about 
all the content they can find on the Internet. The crawlers bring all 
those 1s and 0s back to the search engine to build an index. That 
index is then fed through an algorithm that tries to match all that 
data with your query.
Source: Google Images
SEO Industry
• Some search engines have also reached out to the SEO industry, and 
are frequent sponsors and guests at SEO conferences, webchats, 
and seminars. Major search engines provide information and 
guidelines to help with website optimization. Google has a Sitemaps 
program to help webmasters learn if Google is having any problems 
indexing their website
Source: Google Images
Optimization
• The O part of SEO—optimization—is where the people who write 
all that content and put it on their sites, that content and those 
sites up so search engines will be able to understand what they're 
seeing, and the users who arrive via search will like what they see.
Source: Google Images
Strategy
• SEO is not an appropriate strategy for every website, and other 
Internet marketing strategies can be more effective, such as paid 
advertising through pay per click (PPC) campaigns, depending on the 
site operator's goals. Search engine marketing (SEM) is the practice 
of designing, running and optimizing search engine ad campaigns.
Source: Google Images
Return on Investment
• SEO may generate an adequate return on investment. However, 
search engines are not paid for organic search traffic, their 
algorithms change, and there are no guarantees of continued 
referrals. Due to this lack of guarantees and certainty, a business 
that relies heavily on search engine traffic can suffer major losses if 
the search engines stop sending visitors
Source: Google Images
Why is it important?
• Billions of searches are conducted online every single day. This 
means an immense amount of specific, high-intent traffic. Many 
people search for specific products and services with the intent to 
pay for these things. These searches are known to have commercial 
intent, meaning they are clearly indicating with their search that 
they want to buy something you offer.
Source: Google Images
Keyword research
• The first step in search engine optimization is to determine what 
you’re actually optimizing for. This means identifying terms people 
are searching for, also known as “keywords,” that you want your 
website to rank for in search engines like Google.
Source: Google Images
On-page optimization
• Once you have your keyword list, the next step is actually 
implementing your targeted keywords into your site’s content. Each 
page on your site should be targeting a core term, as well as a 
“basket” of related terms.
Source: Google Images