Unique Facts about Company Analysis and Market Analysis
                     Unique Facts about Company 
Analysis and Market Analysis in 
Economics 
Company analysis 
Evaluation of a company’s -
• Financial health 
• Prospects
• Marketing
• Management Activities
• Strength 
• Weakness
• Risks
• Opportunities 
Market Analysis plan
• Demographics and Segmentation
• Target Market
• Market Need
• Competition
• Barriers to Entry
• Regulation
Market Analysis
• Qualitative and quantitative evaluation of the external market
• Qualitative and quantitative evaluation of internal resources
• Assesses opportunity of the market
• Risks in the market 
• Customer purchasing behavior
• Competition
• Economic entry barriers and regulations
Importance of Market Analysis
• Optimize service or product for the customer firstly for a 
company
• Forces to analyze a company inward 
• Determine Unique Sales Proposition for a company
Factors of Company Analysis
• Net profit
• Profit Margins
•  Return on Equity Ratio
•  Price to Earnings (P/E) Ratio 
•  Price-to-Book (P/B) Ratio
SWOT analysis 
• Strengths 
• Weaknesses 
• Threats 
• Opportunities 
PESTLE Analysis
• Political Analysis
• Economical Analysis
• Social Analysis
• Technological Analysis
• Legal Analysis
• Environmental Analysis
Process of Analysis
• Begin with a macro picture
• Then a micro picture
• Compare and contrast with competitors
•  Financial statements investigation
• Market analysis
• 3-5 years projections
• SWOT analysis
Types of financial analysis
• Vertical.
• Horizontal.
• Leverage.
• Growth.
• Profitability.
• Liquidity.
• Efficiency.
• Cash Flow.
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