06-05-22 - Who and why are waterproof beacon being used
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Meta: A waterproof beacon is becoming a top solution for many prominent names and companies for
proximity marketing. Here is why this technology is becoming popular. 
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Who and Why Are Waterproof Beacon Being Used
A beacon is a tiny Bluetooth radio transmission device. They carry signals that one can read and see via
specific Bluetooth-enabled devices. These devices include but are not limited to gateways, smartphones,
etc. Signals are commonly called ‘advertising packets’. The information in these packets includes the
specific ID of the beacon. Moreover, it also includes the transmission power or signal strength. It also
has the data or information about which you can view the broadcasting and signals rate. Advertising
Intervals is another name that we use for this data. In this article, you will learn about the waterproof
beacon. We will see who uses these beacons as well as their use cases.
Waterproof Beacon and It’s Working
A waterproof beacon is a type of beacon that works efficiently in water or wet environments. Whereas
a normal beacon device will easily get damaged if it is under the water. Waterproof beacons come with
an  IP66  certificate,  making  them  water-resistant  to  avoid  water  damage.  These  devices  use  BLE
(Bluetooth  Low-Energy)  signals  for  broadcasting  connectivity  to  adjacent  devices.  The  device
connectivity assists in identifying the estimated proximity of devices using the same Bluetooth Low-
Energy signals.
This  connectivity  type  ultimately  assists  in  connecting  other  devices  via  the  proximity  feature.  For
performing or connecting alarming signals or actions to devices, beacons use an application that assists
to inform the proximity of other devices. The main reason why a waterproof beacon is advantageous is
that it is also a perfect choice for indoor locations. 
Keep in mind that normal satellite proximity devices cannot perform efficiently in an indoor location.
Due to this,  these devices have become a superb choice for  indoor and underwater use, emerging
quickly as the best available technology.
Who Are Using Waterproof Beacons?
Waterproof beacons have become a necessity for many leading brands and companies. Gatwick Airport
and The Hilton Hotel United Kingdom administration are one of the leading names using this technology.
Let’s take a quick look at how these two names are using waterproof beacons.
1. Gatwick Airport
Recently,  the  administration of  Gatwick  Airport  used approximately  2000  waterproof  beacons.  This
technology uses AR to run this technology, providing customers with indoor navigation and location
service on the airport premises. Users can use the official Gatwick Airport app to use this service. Not
only the customers of the airport but also other offices and businesses functioning inside the airport
building can use the beacon device.
For instance, stores and retailers can use this app to attract potential customers. How can they do this?
They can simply push out various offers directly to the smartphones of customers to drive more sales.
Additionally,  waterproof  beacon technology  is  beneficial  and  unique  for  both  customers  and  the
administration of the airport. How? This is because the application assists the airport officials in checking
the exact location of the customer.
Therefore, the administration can identify customers who have not yet reached the airport and those
who are about to catch their flight. Therefore, this technology is doing wonders for the administration of
the Gatwick airport. Other airports that are not using this technology can also get benefit from the
beacon technology.
2. The Hilton Hotel
The  Hilton  Hotel  United  Kingdom  is  another  big  name  using  the  beacon  technology.  With  this
technology,  they are connecting it  with the loyalty  scheme via  their  official  app.  It  helps the hotel
administration and customers to use the facility for checking in digitally. Ultimately, this assists them to
prevent the annoyance of standing in the queue for long at front desks to check-in in person.
The administration of the Hilton Hotel is using this technology in their various hotels located in the
United Kingdom. The hotel is planning to install this technology in all 250 locations by 2025. Therefore, it
shows how significant the waterproof beacon is. If top brands and names are picking this technology, it
must be a highly beneficial solution for others also.
How Do Beacons Work?
There is a technical process behind the working of beacons. The reason is that it transmits signals and
broadcasts them. However, to use and receive them, there must be a particular device for performing
this.  Because  of  this,  smartphones  and  accompanying  apps  are  used.  Recent  research  reveals  that
approximately 40-50% of mobile users and customers keep their Bluetooth service on for receiving the
beacon. Therefore, it allows users for reaching other users who are utilizing this channel.
According to another research, the market for Bluetooth Low-Energy will touch approximately $58.7
Billion by the year 2025. With this fact in mind, we can understand that the adoption of this technology
will be at a very large scale in the future. By the year 2025, the beacon industry’s growth will comprise
around 95.3%.
Things to Keep In Mind When Choosing Waterproof Beacons
A  waterproof beacon utilizes technology for determining the space or proximity between two access
points (Apps). One is the beacon while the other is known as the receiver. Usually, smartphones are the
receivers.  By  deploying  the  appropriate  BLE  beacons,  we  will  have  complete  control  of  navigating
covered locations. However, the intensity and the strength of a beacon utilized at outdoor locations are
not as strong as the Satellite’s GPS signals.
The beacons’ Bluetooth Low-Energy signals however permit it to interfere easily. Therefore, tracking
signals will become hard if there is a physical object between the beacon and the other device. The
physical object can be a wall, a person, or a desk. It if happens, the beacon will lose the signal strength.
Therefore, it is essential to install beacons in the right position.
The best idea is to place beacons on the walls, or roof. If you ensure it, signals will not fade away and
you will get the best out of this technology. Moreover, it is also essential to ensure that the beacons you
choose are of  top quality.  Beacons come with different  proximity ranges.  You must  install  beacons
according to what your location demands. 
Don’t buy cheap quality beacons just to save money. Remember that high-quality beacons will work
efficiently in the long run. Therefore, they will prove cost-effective in the long run.