DO I NEED TO DISAVOW BAD BACKLINKS?
                     DO I NEED TO DISAVOW 
BAD BACKLINKS?
Obviously! you need to disavow 
bad backlinks.
BUT KEEP IN MIND
If you have really unnatural links in your link profile. Before Penguin Update, you had to disavow 
your links all the time. But after Penguin 4.0, Google just ignored worst links.
Ready? Let’s get started. When should (or shouldn’t) you disavow?
When to Use the Disavow Tool
• Random Spam Links
The links from low-authority niche source might have more value than a random link from a topically unrelated 
high-DA domain. So, it’s better to have a lower number of quality ‘related’ links than links from random sources.
Click here for – A Comprehensive Link Review Guide
• The dramatic drop in traffic & rankings
If a massive drop in traffic/rankings within a couple of days of starting to see the links, there is no harm in filing 
some disavows to see if things improve.
• The site has been spammed with Negative SEO backlinks
If you find your website under a negative SEO initiative, you should have to consider disavowing the offending 
links or removing the spammed pages.
WHEN NOT TO USE THE DISAVOW TOOL — IT'S IMPORTANT TO KEEP IN MIND
01 02
IF NO BIG DROP WHEN NOT SURE
When there’s no drastic drop When you’re not sure if it is a 
in rankings penalty
03 04
NORMAL SITUATION FOR TESTING
When there’s a small drop in For testing purposes, you 
rankings should not use this tool.
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Final thoughts!
The Google Disavow Tool has an advanced feature and should 
only be used with prudence. It should not be used unless 
understands what you’re doing. It’s risky and shouldn’t be played 
with otherwise you may suffer badly. 
Also, Read —
Link Research Tools (LRT) – Negative SEO Protection Techniques
THANKS!
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feedback on the same!