Shopify web development is the comprehensive process of creating, designing, and customizing e-commerce websites using the robust Shopify platform. It goes beyond the simple use of a website builder, encompassing everything from custom theme development and app integration to performance optimization and store migration. A skilled Shopify developer uses tools like Shopify's templating language, Liquid, along with standard web technologies like HTML, CSS, and JavaScript, to build unique and powerful online stores. This allows for a high degree of customization, enabling businesses to create a distinct brand experience that goes far beyond what is possible with a basic, off-the-shelf template.