How to Get the Most Out of Your 91 Videos on Social Media If you’ve watched a bit of TikTok or scrolled through your Instagram feed recently, then you’ll have noticed that video is an integral part of online life. Users spend a weekly average of six hours and 48 minutes watching online videos, and this figure is increasing year on year. From brand awareness to the convince-and-convert stage of the buyer’s journey, video marketing is playing a huge role in the digital landscape and is a non-negotiable for any modern business.