Ways to Keep Your Sponsor Partnerships Vibrant with Virtual Events
                     WAYS TO KEEP YOUR SPONSOR PARTNERSHIPS 
VIBRANT WITH VIRTUAL EVENTS
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(+1) 415-291-9191 
 Virtual events are now a new norm. While COVID-19 circumstances 
might have brought virtual events into the mainstream, these 
events are more likely to stay. Event managers are now discussing 
innovative ways to conduct virtual events to create win-win 
situations for the hosts and sponsors.
 You can create opportunities to not just bring your sponsor 
partners to virtual events with several creative ideas. You can also 
retain them before the event, through the event, and after these 
events. You can think of metrics to keep them connected once the 
event is over. More to the point is ideas like virtual cooking lessons 
and post-event activities.
 Most hosts look for sponsorship in some capacity for events. There 
are sponsor benefits packages in place. It is easy. You have to 
create and sell space in the expo or let them conduct a session at 
some stage. You may have done it several times before and don’t 
care about it, and it might get more difficult now with a virtual 
event. But you can do it. Instead of panicking, you need to 
brainstorm.
 Here are some creative tactics to accommodate your sponsors 
advantageously into ywowuwr.e nvtiirretpuroadlu cptiroonsg.croamms from beginning to end 
and before and after.
Before the Event
 Your communication with the attendees begins before the event. 
You inform them through emails and social media. You have a 
chance to highlight your sponsors through these 
communications.
 You can take this idea further still. Offer a happy hour 
sponsorship package targeted to a group of audience. A caterer 
can be hired to dropship a custom branded cocktail or a snack kit 
complete with the logo. The established 
event management companies have a trusted set of vendors who 
can carry out the job to perfection. They are logistically equipped 
to handle all complexities involving timing and transportation.
 This is the best way your sponsors can have all the direct 
interaction and attention they think they are missing with the 
virtual events. They can now get interested in the targeted 
attendees, which serves as a huge bonus for them. You may give 
your sponsor an opportunity to present a recorded video in which 
they can appear in a role they think they fit in a while engaging 
with their targeted attendees.
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 The idea is to ensumre your sponsors’ brands visible to the 
audience before the program. This is to ensure that they are up 
for the actual event.
During the Event
 With an interested audience in place, you will want to have all 
eyeballs fixated on your sponsors. You may do it in several ways, 
but the best way to do it is by means of offering hosted sessions. 
You will want to ensure that it's not a pitch. You may present your 
sponsors as the experts in their fields who would contribute to the 
discussion.
 All attendees in a virtual program focused on the screen. You may 
think of visual design elements to involve in your sponsors. Logos 
could be added, for instance, to the background, or an interactive 
banner can list sponsors. All of this should look professional and 
polished. Include commercial breaks in the virtual events. If your 
sponsors are interested in producing 30-second videos added 
between sessions, let them have it. Add humor for fun and to 
engage attention.
 There are several ways to break monotony, fatigue, and boredom. 
Ask your event company what they are going to do to combat it. 
There can be activity-based sponsored breaks. Invite an expert 
who can present a live session on meditation. There can be a 
sponsored somethingw wliwk.een taire psrocdauvcteionnsg.ceor hunt, a raffle, or some 
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other trivia. Interesting activities can hold attendees' attention, 
and they need a short break from lectures.
After the Event
 The sponsorship value doesn’t go away with the show. You now 
have an even bigger opportunity. Your sponsors would want to 
know how well everything went. More importantly, they are 
interested in likely return on investments. You can give them a 
glimpse. Show and explain the metrics to them. Share audience 
information with them after the virtual event is over. Let them 
know who attended and the sessions they attended, and how 
they engaged.
 There are several ways to engage the sponsors after the event, 
and it can include opportunities to make brands more visible. You 
may include additional swag. Think of ways to provide your 
sponsors with an opportunity to engage with your guests after 
the event. How about adding promotional offers?
 Don’t forget to thank your attendees’ post-event in your message 
to them while appreciating your sponsors.
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The Ultimate Goal
 The ultimate goal of a virtual event 
is the exposure your sponsors are 
vying for. They will want to join you 
again if their exposure is high, along 
with a substantial package. The next 
thing you need to focus on is 
creating compelling content and 
market yourself aggressively to find 
the right attendees.
 Entire Productions has been 
producing virtual events with great 
success and can work with you at 
any level to produce your event. 
Take your event onlinew wawn.ednt iraepttroraducctt ions.co
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even more attendees from the 
comfort of their home or alternative 
location.