Digital Marketing Strategy for Educational Institutes | Colleges | Universities
                     RISING IMPORTANCE OF 
DIGITAL MARKETING 
FOR 
 EDUCATION  SECTOR
Scope of Digital Marketing 
for Educational Institutes
 Digital marketing enables the educational 
institutions to make use of the power of 
search engine and  social media. 
 The presence of your Institute information 
on search engine is instrumental in 
influencing the decision-making process 
of the students.
 One of the main reasons why educational 
institutions can make use of SEO & social 
media is the fact that 99% of the student 
use FB, Insta to a higher value. 
Drawbacks of  
Traditional Marketing
 Tough to measure ROI  (Response) 
 Resource Intensive Process
 Very Costly 
 Poor Conversion Ratio 
 Little interaction with your Audience
Advantages of 
Digital Marketing 
 Cost Effective
 Instantaneous Feedback
 Measurable
 Easily Accessible Tools
 High Conversion Rates
 Can easily engage with current genre 
 The fastest and cheapest form of 
communication  
Growth of Social Media 
Facebook Instagram LinkedIn 
YouTube Twitter
3
2.78
0.31
2.61
2.5
0.27
2.32
0.25
2.11
20.223.01 2.01
1.8
1.61
1.5 1.5
1.25
1 1.01
0.81
0.68 0.75
0.57
0.50.46
0
2017 2018 2019 2020
No. of Users in billions 
Why it matters to 
Institutes?
Social Media Usage
Students Use 
Facebook 
30%
Students Use 
instagram Students Use 
60%
Twitter
10%
Students Use Facebook Students Use Twitter
Benefits of using Social Media
Increasing Innovation Educational Institutes 30%
Decreasing Travel Costs 23%
Improve technological ability 19%
Reducing Communication Costs 17%
 Increasing Speed to Knowledge 11%
Search Engine 
1) We focuOs opn Wteibmsitei z/ Iantetrinoal nwe b pages / 
Redesign to optimize for search engines for 
natural traffic & leads.
2) Great content creation with right categories 
(Blog, Presentation, Infographic, relevant 
Forum participation etc) 
3) Link building from quality websites for brand 
building / referral traffic
4) Focus on SEO friendly page, Mobile 
usability/product URL, Titles, Description
5) Focus on getting more genuine reviews.
6) Focus on Google My business listing & 
Optimization for more local store footfalls
Our quality SEO 
ServiocesO n: -page SEO
o Off-page SEO 
o Technical SEO 
Paid Online 
We offAerd thve ePary tpeirs Celicmk apeprnoatcsh s ince it is 
a great way to increase your online presence 
effectively. It is a cost-effective form of 
advertising where you pay per clicks that an 
advertisement receives which means you 
invest for the best results. 
Our team ensures there is increased traffic on 
your website and will help you determine the 
number of clicks that would fit into your 
budget.
Types of Advertising 
(PPC)
 Google ads 
 Social media ad campaigns 
Social Media 
Social MedMia aMarrkketeintg ianidsg a nd institutions 
to get direct feedback from their students on 
different social websites like Instagram, 
Facebook, LinkedIn, Instagram, YouTube, etc.
We use social media to:
 Upload news, articles, Press releases, 
videos that offer new insights in our 
domain
 Share updates
 Create innovative posts
 Comment on movements/other 
posts/thought leader speak
OutcomShea: re links to our collaterals
 Gives you qualified leads / enquiries
 Be connected 24*7 to support any 
queries
 Know metrics about how many saw your 
post, how many reacted etc.
 Increase in popularity and reach
 Influence decisions for admissions, 
enrollments.
 Create brand for your institution and 
increase referrals.
THANK YOU 
For further information 
Get connected with us today 
Anusha 
+91 76860 06867
[email protected] 
www.eneblur.com  
We are social