Erismbrand are Speciallized in Digital Marketing SEO
                                      Erismbrand are Speciallized in Digital Marketing SEO
Digital Marketing
Any marketing that uses electronic devices and can be used by marketing specialists to 
convey promotional messaging and measure its impact through your customer journey. In 
practice, digital marketing typically refers to marketing campaigns that appear on a 
computer, phone, tablet, or other device. It can take many forms, including online video, 
display ads, search engine marketing, paid social ads and social media posts. Digital 
marketing is often compared to “traditional marketing” such as magazine ads, billboards, 
and direct mail. Oddly, television is usually lumped in with traditional marketing.
Did you know that more than 3 quarters of Americans go online on a daily basis? Not only 
that, but 43% go on more than once a day and 26% are online “almost constantly.”
These figures are even higher among mobile internet users. 89% of Americans go online at 
least daily, and 31% are online almost constantly. As a marketer, it’s important to take 
advantage of the digital world with an online advertising presence, by building a brand, 
providing a great customer experience that also brings more potential customers and more, 
with a digital strategy.
SEO 
Search Engine Optimization It is the process 
of getting traffic from the free, organic, 
editorial, or natural search results on the 
search engines. Simply put, it’s the name 
given to the activity that attempts to 
improve search engine rankings. In many respects, it's simply quality control for websites.
SEO may target different kinds of search, including image search, local search, video search,
and news search engines. Employing a sound SEO strategy will help you position your 
website properly to be found at the most critical points in the buying process or when 
people need your site.
SEO is a fundamental part of digital marketing because people conduct trillions of searches 
every year, often with commercial intent to find information about products and services. 
Search is often the primary source of digital traffic for brands and complements other 
marketing channels. Greater visibility and ranking higher in search results than your 
competition can have a material impact on your bottom line.
However, the search results have been evolving over the past few years to give users more 
direct answers and information that is more likely to keep users on the results page instead 
of driving them to other websites.
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