As AI transforms the search landscape, marketers are encountering new optimization frameworks including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Engine Optimization (AIEO). While these terms are often used interchangeably, each serves a distinct purpose. This presentation provides a detailed comparison of all three approaches, explaining how AEO helps content become direct answers, GEO improves visibility in generative AI responses, and AIEO combines both into a comprehensive strategy for AI-first search experiences. Learn the strengths, limitations, implementation methods, and ideal use cases for each approach, along with a practical roadmap for choosing the right strategy based on your business goals, audience, and digital marketing maturity.