Search behavior is evolving beyond traditional search engine results. While Search Engine Optimization (SEO) focuses on improving a website's visibility in search engine rankings to generate organic traffic, Answer Engine Optimization (AEO) is designed to help your content become the direct answer users receive from AI-powered search experiences, voice assistants, and featured snippets. This presentation explores how SEO and AEO differ in goals, ranking signals, content structure, user intent, and success metrics. You'll learn why SEO remains essential for discoverability while AEO helps establish authority by delivering concise, trustworthy, and structured answers that AI systems can easily understand and cite. By the end, you'll know when to prioritize SEO, when to invest in AEO, and how combining both strategies creates a stronger digital presence.