BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
                     Discovering New Ways 
to   use Digital  
Market ing
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Digital Marketing Techniques
Social Media Marketing  
Search Engine Optimization 
 Email Marketing
Content 
Marketing  Video 
Marketing
Web Advertising  
Affiliate Advertising  
Overall Personalization 
 Creating an App
Social 
Media  
MA straongr pkreseencte oinn socgial media 
platforms  is the most important digital 
marketing tool.
There are many ways to promote a brand’s 
social  media presence. Examples of this are 
employing  social media influencers to promote 
brands on
their own social media accounts and brands 
actively
posting and engaging on its accounts 
to  promote its image.
Search 
Engine  
SOearpch tEnigmine Oipztimaizattioino, orn 
SEO,  is a digital marketing 
technique that  involves creating 
more traffic to a  website by 
making sure a website  appears 
higher up in the results of a  search 
engine like Google. This  technique 
helps business marketing  by 
improving a brand’s awareness.
Email 
EMmaails arrek a geretat imnarkgeting 
technique  to get customers to return 
to a brand  and purchase new 
products. First, a  company must get 
people to sign up
for an email list after they have made
a purchase. Then, based on the 
knowledge  they receive from the emails, 
it is highly  likely these customers will 
return.
Content 
CMonatenrt mkareketinign is gcreating 
valuable  and relevant content 
consistently on  platforms. A brand 
can use content  marketing as a tool 
to achieve better  brand awareness by 
marketing itself
as a company that is in touch 
with  and important to the 
world. An  example of this is how 
Nike is  constantly running ad 
campaigns  for athletes that are 
on the rise.
Video 
VMideao mrakrkeetintg iwnorkgs well with content  
marketing and is also a popular technique 
 in digital marketing because of the easy  
access to videos that technology has  
provided. By creating quality commercials, 
 companies can inflict a lasting brand 
image  in its audience heads and get them 
to think  about purchasing.
Web 
BAradndsv caen mratrkiest thienmsgelves 
more  effectively by creating 
clickable  advertisements to put on 
popular  websites. Examples of this 
are
when ads for different 
companies  appear on the side of 
an article on  a website like 
ESPN or CNN.
Affiliate 
AAffidliatve aedvrerttisiinsg iisn whgen a brand pays to 
 have a valuable spokesperson with a large  
audience, usually a blogger or social media  
influencer, to post about their company so  
that a company can increase its circulation. 
 A good example of this is when Kylie 
Jenner,  top 10 in total Instagram followers, 
posted  about a brand called Fashion Nova. 
This post  rapidly increased Fashion Nova 
sales as a  result of how large Jenner’s 
audience and  impact is on Instagram.
Overall  
Personalizatio
nPersonalizing brand awareness and  
creating a unique style can make  
people believe whether a company  
is successful or not. An example of  
this is Nike’s infamous swoosh logo, 
 when people see it on a shoe or 
piece
of clothing it is instantly synonymous  
with the high quality Nike prides itself 
on.
Creating an 
AThep laspt of the popular 
digital  marketing techniques 
is creating  an app. Creating 
an app for a
brand can give viewers an 
accessible  means of 
communication and show  where 
to purchase and get notified  of 
new products.
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